1. Marc Neary, Susanna Nyholm, JD Snook Tuesday, March 19 th, 2013

2.  Brief overview of e-marketing research  Advantages & disadvantages of e- marketing research  Company overview: Brand Institute  Company overview: Nielsen  Conclusion

3.  Online marketing has witnessed a growth in the recent past.  Marketing researchers, marketing managers and business students have increasingly begun depending on Internet research for collecting primary data through surveys, experiments and online focus groups.

4.  Methods for online research are:  Quantitative methods: Online questionnaires  Qualitative methods: Focus groups, Bulletin Boards, Video diaries, Journaling, Blogging, Mobile research and Communities

5.  Advantages:  Low cost  Fast, easy access  Global reach  Disadvantages:  Connection problems  Inaccurate sample demographics  Ethical issues among consumers

7.  Leading global information research company.  Study consumer behaviour in more than 100 countries.  Trends and habits are measured in order to drive profitable growth for their clients.  Nielsen tracks the sales of music, books, DVDs, etc.  They also track what people watch, read, play, browse, buy, etc.

8.  Starting in the 2013-2014 TV season, Nielsen will have a new “Twitter Rating” which will measure the amount of tweets a TV program receives on Twitter.  This will benefit live television shows, such as sporting events, reality TV, and award shows.  http://www.nielsen.com/us/en/top10s.html http://www.nielsen.com/us/en/top10s.html  http://nielsen.com/ca/en/news- insights/top10s/advertisers.html http://nielsen.com/ca/en/news- insights/top10s/advertisers.html  http://www.youtube.com/watch?feature=player_embedded&v =Z4WGjHWY1UM http://www.youtube.com/watch?feature=player_embedded&v =Z4WGjHWY1UM

10.  http://ir.nielsen.com/CorporateProfile.aspx?iid =4260029 http://ir.nielsen.com/CorporateProfile.aspx?iid =4260029  http://www.nielsen.com/us/en/about-us.html http://www.nielsen.com/us/en/about-us.html  http://www.brandinstitute.com/services.asp http://www.brandinstitute.com/services.asp