1. an article by Jim Collins

3. This includes such unnoticed companies like:  Fannie Mae (7.56 times the market)  Wells Fargo (3.99 times the market)  Kroger Co. (10 times the market) No Miracle Moment “Who” Before “What” Momentum

4. No Miracle Moment No Miracle Moment “Who” Before What” Momentum

5. No Miracle Moment

6. “Who” Before “What” No Miracle Moment “Who” Before “What” Momentum

7. A company is like a bus… No Miracle Moment “Who” Before “What” Momentum

8. . First who has three primary components? 1. Get the right people on the bus. 1. Get the right people on the bus. 2. Get the wrong people off the bus. 3. Get the right people in the right seats. 3. Get the right people in the right seats. No Miracle Moment “Who” Before “What” Momentum

9. 1.Get the right people on the bus. No Miracle Moment “Who” Before “What” Momentum

10. 2. Get the wrong people off the bus. No Miracle Moment “Who” Before “What” Momentum

11. 3. Get the right people in the right seats.

12. “Who” Before “What” No Miracle Moment “Who” Before “What” Momentum

13. Momentum

14. Doom Loop Vs The Flywheel The Flywheel No Miracle Moment “Who” Before “What” Momentum

17. No Miracle Moment “Who” Before “What” Momentum “Who” Before “What” Momentum Conclusion