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GENERATION Y
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THINGS TO CONSIDER FOR CLASS Who is Generation Y? – It is children of the echo boom (1980 to 1995) 1) What are the characteristics of Generation Y? 2) What Does Generation Y Value? 3) What “turns off” Generation Y? 4) What is Generation Y concerned about? 5)How Will Generation Y Change The World?
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GENERATION Y Millenials/ Generation Y Grew up in an era of expanding cultural diversity and globalization Technologically adept group (had to keep up with technological advances) Experienced economic recession/ economic crisis High awareness of environmental issues Values – Live first, work second – Social causes – Flexibility – World travel – Diversity
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Generation Y Characteristics Optimistic/ moral Confident – well developed self esteem Culturally aware and diverse Skilled networkers tech savvy/connected Multi-taskers Team players Global citizens
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Generation Y Influences Global terrorism (9/11, Iraq) Domestic terrorism (Columbine, school shootings) Technology – Facebook, Twitter, texting Emphasis on Civic responsibility – Environmental concerns
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Is Generation Y lazy? YESNO - Child first parenting- Socially and global minded - Dependent on technology- Work school challenges
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What Does Generation Y Value? Meaningful work Authenticity Living first, working second Fast access to information Experiential activities Travelling Diversity Social causes
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What “turns off” Generation Y? Rigidity/ rules Fear of technology A dry, boring environment Slow response time Being “stuck” in a dead end job Working first, living second
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What is Generation Y concerned about? Global terrorism Concerns about the environment Poverty World hunger Global financial concerns A highly competitive workforce Chaos in the business world
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How Will Generation Y Change The World? Technological innovation Social Conscience http://www.cbc.ca/player/Shows/Shows/Doc+ Zone/ID/2167363287/ http://www.cbc.ca/player/Shows/Shows/Doc+ Zone/ID/2167363287/
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