1. Tom Merson April 2 nd, 2013

2.  What’s all this social media stuff about?  Social media choices  Social media strategy  Traditional marketing vs. inbound marketing  Getting set-up on LinkedIn  Now what do we do?  Optimizing your social media  Marketing automation  Lead scoring

5.  Is your business B2B or B2C?  What industry are you in?  Have you profiled your typical client?

6.  Set up your social media strategy  Set measurable objectives and goals

9. It’s not what you say, but how you say it!

10. What’s in it for me, the customer?

19.  Capture leads through your web-form  Dialog begins  Lead nurturing