1. Impact and Opportunities
Social Media
Impact and Opportunities

2. Thank you Dean Shareski Melanie McBride Prairie South SD
ideasandthoughts.org
Melanie McBride

3. INFORMATION MANAGEMENT?
COMMUNICATIONS OR
INFORMATION MANAGEMENT?

4. You Don’t Control the Message Now

5. Maybe You Never Really Did

6. Times Have Changed!

7. WHAT HAPPENED?

8. Social Media Revolution 2 (Refresh)

9. INFORMATION IS INCREASINGLY CHEAP AND EASY TO SHARE
WHAT’S NEXT?
ANY GUESSES

11. THE SHIFTS

12. 1
MANY TO MANY

13. Clay Shirky: How cellphones, Twitter, Facebook Make History

14. Social Media Can Influence EVERYONE!
Webkinz targeted age group is years of age.

15. 2
YOU ARE WHAT YOU SHARE

16. “IF THERE IS NO SHARING, THERE IS NO EDUCATION”
David Wiley, BYU

17. SHARE!

18. SHARE!

19. SHARE!

20. 3
UNLEASHING THE TRIBE

21. WHO’S TALKING FOR YOU?

22. STAKE YOUR CLAIM!

23. The Power of the Internet

24. How important is your presence on the Internet?

25. WHAT ARE OTHERS DOING? Facebook Face-Off
During April of 2010 the Minnesota school districts in Mounds View and Stillwater took their traditional rivalry to the Internet with a unique Facebook Fan Page Face-Off. The idea was simple – the district that gets the most new fans on the social-networking site wins. And the losing superintendent has to wear the other district’s spirit wear for a day, with pictures posted on both districts’ Facebook pages as proof.
Read More………

26. WHAT ARE OTHERS DOING?

27. 24 participants in a Horizon office survey
WHAT ARE OTHERS DOING?
24 participants in a Horizon office survey
Yes = 62.5%
Yes = 100%
Yes = 83.3%

28. WHAT WILL THE INFORMATION AND MEDIA LANDSCAPE LOOK LIKE IN 5 YEARS?
ARE WE PREPARED?

29. 4
CATCH UP,
THEN KEEP UP

30. WHERE DO WE BEGIN?

31. MOVE FORWARD WITH OPEN EYES
AND

32. EXPECT AND EMBRACE

33. WHAT DO WE NEED TO CHANGE? Our willingness to accept change
* Do we change our message?
* Do we change our communication Plan?
* Do we change our tools? NO
THEN WHAT DO WE CHANGE?
Our willingness to accept change

34. WHAT ARE THE POTENTIAL DANGERS ?
1 - Identity Theft
2 – Anything you post can be used against you
3 – Misuse or inappropriate behavior
4 – You have no control over your user data
All of these dangers can be overcome with EDUCATION

35. Social Media Success = Vigilance, Self-Awareness and Balance
Social media unlocks both a multi-verse of new opportunities, and a minefield of new challenges. The freedom and choices granted by social media tools come with demands for more responsibility: being accountable and self-aware about how you spend your time and the information that you share.

36. BE OBJECTIVE Share effectively Create multiple points of participation
Create many to many conversations
Give others a voice
Listen to and engage user-visitors
Co-create with our community
Get Mobile
Guide the message. Accept that we no longer “Control” the message

37. Develop information sharing process and communication networks
SHARE EFFECTIVELY
Pull vs Push
Develop information sharing process and communication networks

38. SHARE EFFECTIVELY
Pull vs Push

39. GET OUT THERE Create multiple points of participation
Create many to many conversations
Give others a voice
Listen to and engage user-visitors
Get Mobile

40. CO-CREATE WITH OUR COMMUNITY

41. Teach them to Fish
And
Allow them to Fish

42. SCHOOLS CAN DO AMAZING THINGS!

43. GUIDE OUR MESSAGE
Seize the opportunities that are before us and accept that we can no longer “Control” the message but have the opportunity to guide it.

44. Is this ours?

45. Thank you

46. Discussion