1. Motorsport Helmets and Designs

2. About Diamond Shield Intro to company Mission Statement

3. The DS Series Helmet Intro to product

4. The Macro Environment Outside factors Economic, legal, sociocultural etc. factors

5. Industry Analysis Market definition, size Segmentation and target market Competitors and market trends

6. Consumer Analysis Buying decision Nature of our target markets Buyer motivation, brand loyalty

7. Situational Analysis SWOT Critical factors to success Sustainable competitive advantage

8. DS Product Line Product line chart

9. The Diamond Shield Brand Brand name, development, image, equity

10. Brand Advocacy 3 brand advocates 1 doctor advocate

11. Promoting the DS Series Promo goals, mix, advertising reach Electronic promotions

12. Product Pricing Graduated pricing Reasons for pricing

13. DS Logistics Channels, distribution, e-distribution

14. Conclusion The end, It’s a beautiful day!