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Chris Banman Fall 2010 471.21 Providence College.

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Presentation on theme: "Chris Banman Fall 2010 471.21 Providence College."— Presentation transcript:

1 Chris Banman Fall 2010 471.21 Providence College

2 Chapter 5

3 Coming Up September 30 – Marketing Plan 1 October 4 – Chapter 6 October 7 – Chapter 7 - Quiz 2 - Special guest (John Ruban)

4 Marketing in the News  “Ad guru: know the audience, balance message” Memphis Commercial Appeal  “A worldly ad approach” Globe & Mail  “The long-term bullish case for China” Financial Post  “Good Bye Color Codes” Adweek.com  “New P&G campaign targets Black women” Globe & Mail  “China Calls“ National Post  “Condo townhomes fuse ground-floor living with high-rise amenities” Financial Post

5 Focus 1. Shifting population growth  geography  age 2. Canadian income distribution 3. Family life cycle 4. Cultures

6 Consumer as Target 1. Relevant segmenting dimensions? 2. How big? 3. Where?

7 Finding Markets   + $ = Market    +  $ = Market there here futurenow

8 World Growth  http://www.youtube.com/watch?v=4BbkQiQyaYc http://www.youtube.com/watch?v=4BbkQiQyaYc start at 2’20” http://commons.wikimedia.org/wiki/File:Population_growth_rate_world.PNG

9 World  desires  wants  needs  segments  how  reaching

10 World  urbanization http://www.agnet.org/library/eb/575/

11 Canada  Where? http://www.britannica.com/EBchecked/topic-art/91513/71476/Population-density-of-Canada

12 Canada  Where is growth? http://www.hc-sc.gc.ca/sr-sr/pubs/hpr-rpms/bull/2007-people-place-gens-lieux/patterns-structures-eng.php

13 Canada  immigration http://www.hrsdc.gc.ca/eng/publications_resources/research/categories/labour_market_e/sp_615_10_06/page07.shtml

14 Canada  age groups  next wave  geezer-boomers  goomers http://www.vch.ca/performance/publicHealthcare.htm

15 Canada  Where is movement? http://www.mts.ca/portal/beans/loadjspbean/jsp/storeLocator/map.html

16 Canada  household composition  married  with kids  no kids  single adults  never married  divorced  widowed  living together roommates more than roommates

17 Key Terms  GDP  Gross Domestic Product  PPP  Purchasing Power Parity  CMA  Census Metropolitan Area  birthrate  disposable income  discretionary income  family life cycle  Baby Boom  Tweens  Empty Nesters

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