1. Chris Banman Fall 2010 471.21 Providence College

2. chapter 4

3. Objectives  Firm’s Course objectives  use of the firm to:  debt-holders  interest  principal  shareholders  dividends  stock value  employees  employment  pay  others  exchange  externalities social value  use to the firm to itself:  profits  future all firms have these objectives but relative importance varies

4. Case Resin Tech

5. Case Resin Tech

6. Marketing in the News  “Starbucks VIA instant coffee readies for grocery aisle debut” Financial Post  “Selling outside the hobbled US market” Globe & Mail  “Finance the next profit-making counter for Shoppers” Globe & Mail  “Ex-Whalers owner to take over operations of Hartford AHL franchise” Globe & Mail  “Dragons Den stars sound off on entrepreneurship” Winnipeg Sun  “GM get another former Hyundai marketing exec” National Post  “China Calls“ National Post  “Marketing Fanciful Items in the lands of Make Believe” New York Times

7. Key Terms in chapter 4  mission statement  environments  competitive  economic  technological  cultural & social  competitor analysis  competitive rivals  competitive barriers  Internet  nationalism  political  NAFTA  North American Free Trade Agreement  Competition Act  consumerism  SBU  Strategic Business Unit  portfolio management