1. GE1127 ： Money and Art Logo, brand & money Guan Lu(40057139)

2. What is a logo? A logo is a graphic mark used by commercial enterprises to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization. --- American Marketing Association Dictionary

3. What is a brand? Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.“ --- American Marketing Association Dictionary.

5. David Graeber states that Money can be seen as a store of value. How is brand & logo? Can logo be seen as a store of a certain brand’s value?

7. How much does a logo design cost? How much does a logo value as it is just an image? How much does a logo value when it represents a brand?

11. Format: Art work & Essay Writing Objective: To discuss about the relationship between logo and brands. To investigate the intrinsic value and extrinsic value of the logo. Content: To pattern several famous brands with paper money and discuss about the value of logo.

12. Reference ： http://en.wikipedia.org/wiki/Logo http://www.logotypes101.com/vector_log os/popular.aspx http://www.logotypes101.com/vector_log os/popular.aspx http://en.wikipedia.org/wiki/Brand http://www.logodesignlove.com/