1. Golf To Conquer Cancer A National Partnership

2. The Partnership National Golf Fundraising program that will raise funds for Personalized Cancer Medicine in a big and bold way through a partnership with the Canadian Golf Industry

3. A bold vision… Launch Spring 2012…….Event -Thursday July 25 th, 2013

4. A Unique and Compelling Format…

5. Format Research Key Learning 1 ) Speed of play Participants hit less shots than traditional scramble format 2) Challenge element is a factor Both before (choosing clubs) and during (planning shots) 3) Great equalizer Skill differences not a big factor 4) Definitely unique Strong appeal to avid and occasional golfers

6. Raise the profile of Golf in Canada Ensure the health of the game Generate awareness of your facility Showcase your facility as a philanthropic partner Galvanize how much, “Golf Gives” to Communities Generate Revenue Help Conquer Cancer in our Lifetime. Partnership Benefits

7. Green Fees (50% or lowest agreed rate) Food/Beverage per player of $30 Cart fee (if applicable) per player of $15 Quick format to ensure a four hour round thus limiting valuable tee closures Financial Support

8. 8 How it will work

9. Marketing Support Extensive Plan starting in 2012

10. Media & Advertising

11. Venue Support  Event signage  Score sheets and scoring software  Rules sheets  Event collateral (Logo’s, word marks, tag lines, stock imagery, etc.)  Smart phone technology to link event nationally

12. Venue Support Examples Event Materials

13. Venue Support Example Door Cling

14. Pre/Post event exposure

15. Pre/Post Event Exposure