1. STORYTELLING YOUR CAREER Cannexus 2010 John Horn | Career Manager & Storyteller | UBC

2. Storytelling: Overview Stories Spot | Create | Deliver

3. Storytelling: Preliminary Findings Challenge | Connection | Creativity

4. Storytelling: Preliminary Findings Adventure

5. Storytelling: Preliminary Findings Transparency

6. Storytelling: Preliminary Findings YSM

7. Storytelling: Preliminary Findings Resilience

8. Storytelling: Preliminary Findings Troubleshooting | WOO

9. Storytelling: Preliminary Findings Writing and Talking

10. The Horn of Africa "A Hamitic people, [Tutsis] were not true negroes but probably Whites darkened by centuries of sun." - Gil Courtmanche, A Sunday at the Pool in Kigali "If people never did silly things, nothing intelligent would ever get done." - Ludwig Wittgenstein, on John going to Africa

11. Storytelling: Preliminary Findings Love | Laugh | Cry

12. Storytelling: Preliminary Findings Rwandan Proverb

13. Storytelling: Preliminary Findings Community

14. “collecting ideas from everywhere and using them to build community” John Horn

15. “collecting ideas from everywhere and using them to build community” The Bornks!

16. “collecting ideas from everywhere and using them to build community” Johnism

17. Endorsements “John is a pleasure to work with...regardless of the task. I would recommend John to any team looking for a dynamic, hardworking, energetic, pirate loving leader.” - Howie Outerbridge, Director, UBC Career Services - “John Horn has superpowers. Here they are: 1. Super Giggle. 2. Intergalactic flight (without leaving the room). 3. Dental hygiene. - David Sovka, Marketing Director, Camosun College

18. Embrace Johnism  Let’s take less than seven minutes to introduce ourselves to each other. Try using a story.  Edutainment  “People who live in glass houses…”  Let me explain.explain A Modest Proposal for Right NowMy Classroom Policy

19. Learning Outcomes By the end of this workshop learners will be able to…  Recognize the value of narrative as it relates to career development  Identify a fantastic, six step formula for creating a great story  Tell (and teach to tell) great, formula-inspired stories using three important mediums: in print, in person and digitally  Apply “tips and tricks” for storytelling your career centre (not to mention yourself and your clients, too)

20. Data and Findings  Cliff Atkinson | presentation as narrative – the arc of the story  Sir Ken Robinson | good stories reflect our element  Chip and Dan Heath | ideas that are made to stick  Tom Peters | we are “branded, branded, branded”  Malcolm Gladwell | lying outside the tipping point  Andy Goodman | storytelling as best practice  This Story’s Villains | the curse of knowledge, the presentation not the message, decision paralysis  Backpocket COO | creating a painted picture

21. <80% Data and Findings

22. “Statistics are like people; if you torture them long enough they will say whatever you want.” Data and Findings

23. BRANDING!

24. Fun activity! Creating a story that sticks Developing a great career narrative Telling a Great Story

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26. U BCCE RICR CMPJ FKN ATON ASA

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28. UBC CERIC RCMP JFK NATO NASA

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30. Make Your Story Stick Source: Chip and Dan Heath, Made to Stick Six Steps to Make Your Story Stick  Simple | strip your story down to its core  Unexpected | transform common sense into uncommon sense  Concrete | explain your value in terms of human action  Credible | help your audience test your idea for themselves  Emotional | make people feel something  Stories | mentally rehearse a situation before you’re in it

31. Make Your Story Stick Things in Threes | what is your idea’s core? Simple | strip your story down to its core  Choose | if you remember one thing about myself or my organization it should be ____________  Schema | what is a pomelo?  Example | “Names, names, names” and “THE low-cost airline”

32. Make Your Story Stick Things in Threes | why are you interesting? Unexpected | transform common sense into uncommon  Gap Theory | make the complex simply surprising  “YSM” | surprise your clients so they surprise themselves  Example | “have you heard about the Somali Coast Guard?”

33. Justin Rutka  Friend  Teacher  Actor  Unexpected

34. Make Your Story Stick Things in Threes | make your story like real life Concrete | explain your value in terms of human action  Talkin’ | language is abstract, your story shouldn’t be  Velcro Theory | David Rubin thinks your ideas need “hooks”  Example | communicating your value as a small business plan

35. Make Your Story Stick Things in Threes | make your story believable Credible | help your audience test your idea for themselves  Subjective Facts| fill up on details, like Historians do  Professionalism | dress and behave like the people who work where you want to  Example | research and knowledge makes you stand out

36. Make Your Story Stick Things in Threes | get people to care Emotions | make people feel something  The Element | find the intersection of your talent and passion  The Truth| share a touching personal account  Example | you will feel disgusted and inspired

37. Make Your Story Stick Things in Threes | get people to act Stories | mentally rehearse a situation before you’re in it  Be prepared | embrace self-interest and have an agenda  Example | Entitled and affluent business students in the DTES  Formula | My boss’s storytelling tips come in a CAR  C – the context or situation  A – the actions you take to address the above  R – the results achieved (primary and secondary)

38. The Storytelling Formula  Plot types | challenging, connection, creativity  Formula | create your storytelling culture  Who’s the protagonist?  What’s the hook?  What keeps it interesting?  Where’s the conflict?  Have you included telling details?  What’s the emotional hook?  Is the meaning clear? Andy Goodman, When Bad Presentations Happen to Good Causes

39. Relevance to Career Education  The Organization | create a compelling value proposition  The Person | engage the people who evolved with storytelling  The FIVE Best | importance of defining our career stories  Knowing Audiences | …and hooking them with Velcro  The Mediums | stories transcend everything…even résumés!

40. Your Presentations “Powerpoint is like a loaded AK-47: you can do very bad things with it.”

41. A Case Study from the Sauder School of Business In Print In Person Digital STORYTELLING: THINGS IN THREES

42. Education and training Specialization or focus List of options Job Storytelling: Sauderized

43. Specialization and Training Volunteer work Work Experience Networking Job Opportunities Mentors Academic Courses ©Copyright UBC Career Services (Pirate and “treasure” theme are John’s ideas)

44. “If we were meeting here five years from today, looking back over those five years, what has to have happened during that period for you to feel happy with your progress?” ©Copyright Dan Sullivan, Strategic Coach: The R-Factor Question Career Development Term Project Ideally, this exercise combines a bit of “event- simulation” (working out a problem through narrative) and “outcome- simulation” (focusing on the desired future outcome).

45. Things in Threes | Limitations 1. ________________________________________ 2. ________________________________________ 3. ________________________________________

46. Things in Threes | Strengths 1. ________________________________________ 2. ________________________________________ 3. ________________________________________

47. Things in Threes | Opportunities 1. ________________________________________ 2. ________________________________________ 3. ________________________________________

48. Discussion | Your Story In Print “Where do you see yourself in five years?”  What are some ways you deliver this in print story?  How is showcasing this version (in print) better than doing it in any other way?

49. Discussion | Your Story In Person “Where do you see yourself in five years?”  What are some ways you deliver this in person story?  How is showcasing this version (in person) better than doing it in any other way?

50. Discussion | Your Story In Person “Where do you see yourself in five years?”  What are some ways you deliver this digital story?  How is showcasing this version (digital) better than doing it in any other way?

51. Digital Examples are pretty cool…  Telling your professional story on YouTubeyour professional story  Blogging about life, the universe and everything Blogging  Best. Value proposition. Ever. From The Dark KnightThe Dark Knight  How do you engage students today?  The power of reflection with e-portfolios  Mind-mapping your career…digitally

52. The Cannexus Storybook How will you tell the story? In print In person …see where this is going? Fun activity!

53. Homework: The Cannexus Story  Reflect on this conference through story  Take a few minutes  Think about who you’ve met and what you’ve seen  How can it be immortalized with a “sticky” story?  Create it  Is it SUCCESsful?  How will you deliver it?  SHOW ME!  Deliver your amazing story idea to your Emcee  Or email it to john.horn@sauder.ubc.cajohn.horn@sauder.ubc.ca

54. Reflection By the end of this workshop learners will be able to…  Recognize the value of narrative as it relates to career development  Identify a fantastic, six step formula for creating a great story  Tell great, formula-inspired stories using three important mediums: in print, in person and digitally  Apply “tips and tricks” for storytelling your career centre (not to mention yourself and your clients, too)

55. Storytelling? Personal branding? Pirates? Gumboots? Questions?

56. No, I didn’t make all of this up…just some of it! Research and References

57. References to Research  Websites TED – www.ted.com SocializeMobilize – www.socializemobilize.comwww.ted.comwww.socializemobilize.com Social Signal – www.socialsignal.com www.todmaffin.comwww.socialsignal.comwww.todmaffin.com  Blogs Robin Sharma’s blog Guy Kawasaki – blog.guykawasaki.comblog blog.guykawasaki.com Worpress.com Social Media Watch Talent EggSocial Media Watch www.mashable.com Nerd Girl - http://www.globecampus.ca/blogs/nerd-girl/ www.mashable.comhttp://www.globecampus.ca/blogs/nerd-girl/ The Daily Gumboot: dailygumboot.ca Demetri Martin: “Some Jokes”dailygumboot.ca  Books and Articles Don Tapscott, Grown up Digital Domanska, Encounters: Philosophy of History Chip and Dan Heath, Made to Stick Andy Goodman, Why Bad Presentations Happen to Good Causes Dan Sullivan, The R-Factor Sir Ken Robinson, The Element Malcolm Gladwell, Outliers and Tipping Point

58. CONTACT JOHN john.horn@sauder.ubc.cajohn.horn@sauder.ubc.ca | 604.822.0097

59. STORYTELLING YOUR CAREER Cannexus 2010 John Horn | Career Manager & Storyteller | UBC