1. Fishing Market Sector Meeting February 3 rd, 2009 Tourism Vancouver Island

2. Overview Budget History Marketing Initiative History Future Opportunities Questions and Answers

3. Budget History Year Budget FY 02 $ 12,500 FY 03 $ 27,250 FY 04 $ 30,863 FY 05 $ 30,034 FY 06 $ 19,943 FY 07 $ 7,856 FY 08 $ 13,052 FY 09 $ 5,000

4. Marketing Initiative History YearShowsAdvertising FY 033 Various publications FY 043 Fishing & Hunting News, BC Fishing Alliance, Fred Hall FY 053 Fishing & Hunting News, BC Fishing Alliance FY 062 Fishing & Hunting News, Western Sportsman, BC Fishing Alliance FY 071 Fishing & Hunting News, BC Fishing Alliance, BC Outdoors Fishing Adventures FY 081 Fishing & Hunting News, Western Sportsman FY 090 Western Sportsman

5. Future Opportunities Year BudgetShowsAdvertising FY 09 $ 5,0000 Western Sportsman FY 10 $ 9,200? Western Sportsman and BC Sportfishing ?

6. Questions and Answers... What are the key geographic markets? What marketing activities do you undertake now? What marketing activities would you like to undertake? What marketing activities do you think would best work in a cooperative circumstance?