1. WC Marketing blok 2 week 4

2. Agenda 50  3  1 ideas presentations 3  1 idea selection (indien nodig) Product concept worksheet Homework

3. One view of “product” development

4. Key product decisions

10. Homework Finish off your product concept and be ready to present it at the beginning of next week’s werkcollege – Important: Target group What’s the problem/need/want/benefit Why is your product better? Product positioning Game play / challenge – Plus features that deliver this Sketches of important screens (min. home screen & 1 or 2 play screens) and cover