1. Welcome to class of managing public media and public advocacy Dr. Satyendra Singh

2. public relations planning process identify the organization’s publics image and attitude of the publics cost-effective public relations strategies prepare for public relations crises choose specific public relations tools implement actions and evaluate results

3. identify the organization’s publics individual donors general public volunteers legislators government agencies advisory committee members …

4. cost-effective pr strategies problem of perception vs. reality opinion leader –business people, councilors, Mayor, head of society join local organization develop speaker’s bureau  rotary open house, campus tour for the community establish advisory board of community …

5. prepare for public relations crises crises are inevitable crisis management –short-term vs. long-term hold press conferences offer apologies

6. choosing specific public relations tools written material –function, aesthetic, cost –annual report  organization’s accomplishments, credibility audiovisual material  impact is high organization identity media  logo news  press release interviews and speeches –trustworthy individuals, talk shows public service announcements events, www

7. implementing actions and evaluating effects difficult to evaluate –cannot separate marketing activities from pr activities no of exposures –column inches, photographs no of enquiries  our aim is to measure –public awareness, comprehension, attitude survey methodology –before and after the pr activity