2. The Perfect Pitch - Agenda
Elevator Pitch with Voltera
3 Minute Pitch with Voltera
15-20 Minute “Investor” Pitch
BufferBox VVF Pitch

3. Elevator Pitch Key Components Problem Solution (Demo Video too!)
Market
Traction
Team
Summary & Tagline
You have 20 seconds to hook them – 10 seconds is better
Mike does it in 12 seconds
Say it in generic terms – no technical jargon
What, How, Why – not necessarily in that order
Can use the “We’re the X for Y” metaphor
“Vidyard is the YouTube for Businesses”
Be Enthusiastic
Investors hate Technology looking for a Problem
“I recommend that you talk more about what the problem is. This helps you establish emotional context with the person listening” – Dave McClure
Cool Technology is Cool, but not Valuable
I call this “Pushing to boat out into the sea & and taking away the paddle”
Mike – “Solving the Problem of Failed Deliveries and not being at home when those parcels are delivered”
It Helps if it is Big – But fast growing also helps
You HAVE to be able to answer this question
Top Down
Total Market size, then what is your segment
Someone else reports the market size
Bottom Up
Number of Users
Size of Transactions
Frequency of Transactions (AT&T vs. App Store)

4. 3 Minute Pitch Key Components Problem Solution (Demo Video too!)
Market
Traction
Business Model
Competition
Team
Summary & Tagline
You have 20 seconds to hook them – 10 seconds is better
Mike does it in 12 seconds
Say it in generic terms – no technical jargon
What, How, Why – not necessarily in that order
Can use the “We’re the X for Y” metaphor
“Vidyard is the YouTube for Businesses”
Be Enthusiastic
Investors hate Technology looking for a Problem
“I recommend that you talk more about what the problem is. This helps you establish emotional context with the person listening” – Dave McClure
Cool Technology is Cool, but not Valuable
I call this “Pushing to boat out into the sea & and taking away the paddle”
Mike – “Solving the Problem of Failed Deliveries and not being at home when those parcels are delivered”
It Helps if it is Big – But fast growing also helps
You HAVE to be able to answer this question
Top Down
Total Market size, then what is your segment
Someone else reports the market size
Bottom Up
Number of Users
Size of Transactions
Frequency of Transactions (AT&T vs. App Store)

5. The Perfect Pitch - Elements
Think Problems First – Then Solutions
The Solution – Emotional Hook & Demo
Market Size – Big enough to Care
Business Model – How will this work
Unfair Advantage – Why we are confident
Competition – Better, Faster, Cheaper
Go to Market – How we get users
Team – Who is in the Band
Money & Milestones – How much & How Soon

6. Buffer Box Nailed it at VVF finals Winter 2012

7. Questions? Feedback?
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