1. The Future Age Trends impacting an Ageing Community Annimac Anni Macbeth Futurist Trend Forecaster www.annimac.com.au Retirement Village Association WA 10 th August 2007 2007 WA Regional Conference Perth W Australia Keynote

2. 10 August 2007 Annimac www.annimac.com.au 2

3. 10 August 2007 Annimac www.annimac.com.au 3 Future : speed of change 1 Change we have in 1 day Grandfather had in 1 year

4. 10 August 2007 Annimac www.annimac.com.au 4 Future : speed of change 2 Differing rates Younger means faster

5. 10 August 2007 Annimac www.annimac.com.au 5 I’m never having kids. I hear they take nine months to download.

6. 10 August 2007 Annimac www.annimac.com.au 6 Future trends for RV Current issues impacting RV industry Future megatrends Key drivers Implications for thriving

7. 10 August 2007 Annimac www.annimac.com.au 7 Current trends & issues Government policies - privatising land shortage land cost destabilised money market large vs small operators

8. 10 August 2007 Annimac www.annimac.com.au 8 Current trend issues range of facilities underskilled management enviro friendliness hi tech diversification of consumers

9. 10 August 2007 Annimac www.annimac.com.au 9 Megatrends W A 1. Climate change is here 2. Peak oil has happened 3. Boom without bust 4. Perth now global city 5. Technology

10. 10 August 2007 Annimac www.annimac.com.au 10 Megatrends W A 1. Climate change is here  WA climate highly vulnerable  Tropics moving south  Desert moving west  All rainfall & temp changing  2° temp rise = 1 metre ocean rise

11. 10 August 2007 Annimac www.annimac.com.au 11 Megatrends W A 2. Peak Oil has happened  The Big Rollover : Demand > Supply  global O&G industry 2005 said: happen in 2007 – 2012  Feb 2007 industry said: Now !

12. 10 August 2007 Annimac www.annimac.com.au 12 Megatrends W A 3. Boom without bust  Rources driven boom  Aust’s strongest economy  Aust’s most stable economy  Australia globally robust  continue 20+ years - a generation

13. 10 August 2007 Annimac www.annimac.com.au 13 Megatrends W A 4. Perth Global city  GC : international vs domestic trade  real estate immediate indicator  reduced domestic fluctuations  increasing migration pressure  changing socio demographics

14. 10 August 2007 Annimac www.annimac.com.au 14 Megatrends W A 5. Technology  driving all change  70% jobs in 2020 not exist now  80% technology not imagined yet  Under 20s

15. 10 August 2007 Annimac www.annimac.com.au 15 Likely RV jobs in next 15 years ? ! 1. Biotech Homes Consultant 2. Director of Emerging Thought 3. Generational Values Translator 4. Hacker Relations Manager 5. Holistic Lifestyle Coach 6. Holographic Display Modeller 7. Home Mood Enhancement Adviser 8. Nano Technology Info Officer 9. Online Client Life Consultant

16. 10 August 2007 Annimac www.annimac.com.au 16 Japanese Robanoid 2006 Future Receptionist ? Display RV guide ?

17. 10 August 2007 Annimac www.annimac.com.au 17 Key drivers of trends 1Technology 2Economy 3Consumers Socio demographics Generational attitudes & values

18. 10 August 2007 Annimac www.annimac.com.au 18 Key drivers of trends 1Technology 2Economy 3Consumers Socio demographics Generational attitudes & values

19. 10 August 2007 Annimac www.annimac.com.au 19 Key drivers of trends 1Technology 2Economy 3Consumers Socio demographics Generational attitudes & values

20. 10 August 2007 Annimac www.annimac.com.au 20 Key drivers of trends 1Technology 2Economy 3Consumers Socio demographics Generational attitudes & values

21. 10 August 2007 Annimac www.annimac.com.au 21 Key drivers of trends Consumers Socio demographics : diversities Boomer power Boomer wealth Boomer sophistication Migrants - lifestyles Family repatterning

22. 10 August 2007 Annimac www.annimac.com.au 22 Key drivers of trends Consumers Generational attitudes & values  Elders 60+ existing RV residents conservative family ties safety & health conscious

23. 10 August 2007 Annimac www.annimac.com.au 23 Baby Boomers $100 for speeding $250 for misleading the public

24. 10 August 2007 Annimac www.annimac.com.au 24 Key drivers of trends Consumers Generational attitudes & values  Boomers 45-60 new RV residents individualism varied lifestyles SKI demanding options struggling pensioners confused

25. 10 August 2007 Annimac www.annimac.com.au 25 Gen X Lifestyle Dog What ! No lemon wedge ?

26. 10 August 2007 Annimac www.annimac.com.au 26 Key drivers of trends Consumers Generational attitudes & values  Gen X 30-45 wheeler dealers materialistic unfamily no ties  Gen Y DotComs 20’s immediacy mobile secure driving change

27. 10 August 2007 Annimac www.annimac.com.au 27 Ferals to 15

28. 10 August 2007 Annimac www.annimac.com.au 28 Implications for RV Thrival Speed of change - exponential  expect greater change  question assumptions  listen to consumers  global perspective  shift from economic rationalism  environmental / cultural sustainability

29. 10 August 2007 Annimac www.annimac.com.au 29 Implications for RV Thrival Consumer Power  increasing influence - on govt & biz  less trust of Big Boys - Ec Rats  greater individualism  lifestyles  multicultural  relationships  greater demands & expectations  greater generational differences  learn culture of generations

30. 10 August 2007 Annimac www.annimac.com.au 30 Implications for RV Thrival Facilities  consumer demands increasing  diversity options ranges increasing  greater partnership with residents  location  scale  design  financial markets diverging  pensions, superannuation, savings variable  cost of borrowings unstable  general economic climate good  Ec rats lose consumer support

31. 10 August 2007 Annimac www.annimac.com.au 31 Implications for RV Thrival Land  Govt long term planning unreliable  global city - costs increasing  perimeter expanding rapidly  public transport greater importance  enviro friendly non negotiable  large not necessarily better  size of villages  size of operators  mixed use desireable

32. 10 August 2007 Annimac www.annimac.com.au 32 Implications for RV Thrival Management  relationship vs accounting & legal skills  consumer driven  consumers demand personal attention  Walk the Talk  enviro sustainability  multicultural sensitivities  no isms - esp ageism & sexism  technologically up to speed

33. 10 August 2007 Annimac www.annimac.com.au 33 Parallel Universes Long term Growth of RVs ?

34. 10 August 2007 Annimac www.annimac.com.au 34 Facing the future in the RV industry :

35. 10 August 2007 Annimac www.annimac.com.au 35 thank you www.annimac.com.au