1. Global Internet Trends Simon Baker Managing Director The REA Group 9 July 2006

2. Who is The REA Group?

3. Key stats for the REA Group 6 sites Operating in 3 countries Advertising from 35 different countries 750,000+ listings across the sites Residential and commercial advertising 5 million unique visitors across sites 11,000+ residential and commercial agents 310 full time employees $60m in revenues Clear aspiration to be the global leader in online real estate advertising

4. Agenda Online trends Impact of these trends on our media habits New real estate advertising sites are emerging Changing nature of real estate advertising Role of the REA Group Questions

5. 4 Major Global Internet Trends 1.Continued growth in usage of the internet – more people and more time per person 2.Rapid rise of self publishing and new content types 3.Social networking is taking off 4.Move to local sites rather than global sites

6. Broadband penetration is driving internet usage Source: Merrill Lynch – Actuals FY02-04, Estimates FY05-14 Total Usage Broadband Penetration Percent

7. New internet enabled devices are emerging

8. Self publishing and new content is rapidly emerging

9. New popular social networking websites

10. Rapid emergence of local search sites in Australia

11. Agenda Online trends Impact of these trends on our media habits New real estate advertising sites are emerging Changing nature of real estate advertising Role of the REA Group Questions

12. Impact of trends on traditional media and approach to advertising 1.Increasing consumption of online media at the expense of traditional media 2.Movement in spend from offline media to online 3.Increasing innovation in advertising – beyond static print ads to high levels of interactivity 4.Greater transparency of advertising efficiency

13. Circulation of newspapers is declining Source: Australian Bureau of Circulations West Australian SMH Courier Mail Age Advertiser

14. Less 16 – 39 year olds are watching TV 17.4% drop in 5 years Source: Merrill Lynch

15. Shift on spend from traditional media to new media Newspapers Free to Air TV Internet Source: Merrill Lynch

16. In the US, online will overtake newspapers in 2009 Source: Borrell and Associates Inc, July 2005 US$m

17. Viral advertising is emerging (www.weirdflatmate.com)www.weirdflatmate.com

18. Google and Yahoo are driving greater transparency in advertising

19. Agenda Online trends Impact of these trends on our media habits New real estate advertising sites are emerging Changing nature of real estate advertising Role of the REA Group Questions

20. New real estate sites are emerging in the US

21. Agenda Online trends Impact of these trends on our media habits New real estate advertising sites are emerging Changing nature of real estate advertising Role of the REA Group Questions

22. How are developers and agents leveraging these trends? 1.Separating brand advertising from property advertising 2.Using new media to promote and differentiate themselves 3.Using self publishing for great local market interaction 4.Focusing on lead generation and lead tracking

23. Example brand advertising separated from listings

24. Ray White Double Bay Example

25. Curbed.com – New York’s most popular property blog

26. Weichert Lead Network 15,000 sales associates, 330 sales offices All leads (print / online / phone etc) to a central lead management team Ads in each media have a different telephone number All leads are “scrubbed” by a central team Qualified leads (ie ready to transact) are passed onto sales associates Early stage leads (ie not ready to transact) are centrally managed until qualified Cost per lead per media channel centrally tracked and media spend redirected into those lead sources that deliver greatest volume at lowest price