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Association Technology Trends George Land
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United Kingdom Australia New Zealand USA & Canada
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Spotting Trends Can’t Predict the Future But you can spot trends...
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USA Technical Innovator, but ➡ 78.1% Internet Usage ➡ 83.6% United Kingdom ➡ 88.8% Australia (Source www.worldinternetstats.com)www.worldinternetstats.com
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USA Facebook Penetration ➡ 52.9% Internet Usage ➡ 52.3% United Kingdom ➡ 53.1% Australia (Source www.worldinternetstats.com)www.worldinternetstats.com
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Australia Australia is a leader - not a follower
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Trends Harnessing Social Networks Private Social Networks Online Services Mobile
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Is Membership Dead? Generational Change Baby Boomers - over 50s Generation X - 30 to 50 Generation Y - under 30 How different are these groups?
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Facebook Almost 50% of 18-34 year olds check Facebook when they wake up – 28% before even getting out of bed
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Social Networking Success ACCA - LinkedIn ➡ 13,863 members ➡ 100+ Discussions ➡ 154,000 members
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Social Networking Success Unite - Twitter ➡ 16,428 followers ➡ 5,578 tweets ➡ 1,500,000 members
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Social Networking Source: www.memberwise.co.ukwww.memberwise.co.uk
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Social Networks Communication Tools Open to anyone Good for information Poor for service delivery
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Closed Networks Your own Social Network Open to Members only Why? How?
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Data Security Data Privacy Anti-Spam, Privacy Directive, CAN-SPAM Privacy Act, Data Protection Directive,??
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Services
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Online Growth
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Market Segments Music/Film eBooks Insurance Travel Services...
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Focus Who is your website for? ➡ Everyone Who should your website(s) be for? ➡ Members ➡ People who may become members ➡ Everyone else?
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Websites One Site? Microsites ➡ National, State, Branch/Club ➡ Special Interest Groups ➡ Get involved/join ➡ Campaigns
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Big Data Who you are Where you are Events attended Items bought Pages visited Comments made
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Members Personalised Content Personalised Services ➡ Regional, Interests, Committee ➡ Financial Status, Events, Training ➡ Receipts, Correspondence, Information ➡ Requests for help, news
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Mobile
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The number of smartphone searchers doubles every two months Mothers day 2012 – 50% of all online sales came from mobile devices Tablet sales growing 378% year on year Smartphone sales overtook PC sales last year (two years earlier than expected)
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Mobile We know who they are! Membership Card News Update details Make bookings Access information
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Mobile Website? Mobile Website? App?
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Thank You George Land george.land@aptsolutions.net www.aptsolutions.net
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