1. Produced by :In Association with : Customer Data Integration & Master Data Management Summit London 2006 13-14 July, London, UK

2. EXPERT PANEL 16:15 – 17:00 Data Quality is Job #1 –Understanding the pitfalls of providing quality integrated data –Learning what can be done technically to avoid these issues –Hearing examples of how enterprises like yours have succeeded Panel Moderator: Sean Kelly

3. Data Quality Issues What is an acceptable level of data quality? What contribution do rigorous data standards make to data quality? What is the impact of mergers & acquisitions on data integration and data accuracy? How is data accuracy, compliance and consistency defined? How is data quality measured/monitored? What tools/methodologies are available to improve data quality? Where does corporate responsibility for data stewardship reside? Is corporate data quality improving or disimproving?