1. a cluey freelance copywriters presentation © Copyright Cluey Consulting 2007 - 2010

2. OK, over summer you’ve made the decision This year you’ll get more out of the business

3. GREAT!

4. You get some help with a business plan So that’s sorted and filed (or maybe it’s sitting on the bookshelf)

5. PROGRESS THE ACCOUNTANT IS PLEASED

6. And the marketing plan has taken time But that’s well underway

7. WOO HOO NOW FOR THE FUN STUFF

8. There’ll be: Brochures Mailouts Advertising Newsletters AND THE BIG KAHUNA?

9. A NEW WEBSITE COOL

10. So you and your budget Head out for some design help

11. LOOKING GOOD

12. Then one day they say to you... ‘Time for the words’

13. WHAT?

14. So you have a bash at knocking that out You show it around and everyone likes it... then off it goes

15. UH OH, A CHINK IN THE ARMOUR

16. Waiting, waiting, waiting... Time to check the results

17. EXCITEMENT

18. Brochure Funny, everyone loves it but nobody phones

19. Advertising Hmmm... not much response to that

20. Website Looks fantastic! no visitors though

21. WHAT’S UP WITH THIS MARKETING CAPER?

22. You’ve put a huge effort into: Planning & Budget Design & Development Printing & Distribution Media Placement

23. GREAT!

24. Here’s the thing... There’s a sure fire way to improve your marketing ROI (return on investment)

25. GET THE COPY RIGHT

26. You can find a ton of advice out there on: How to write for impact Blogging for beginners 4 tips for this 7 keys to that

27. SUPER

28. But quality writing is about more than that Great copy doesn’t just attract interest It connects with and inspires people Guess who?

29. YOUR AUDIENCE

30. FACT To be successful, every piece of marketing needs to engage with its target market

31. FACT The best way to do that is with active, informative content to motivate and persuade them

32. You need copy that speaks their language

33. DO YOU SPEAKA DA LINGO?

34. Want hot copy? Get noticed, win business and make sales Need a top ranking SEO copywriter... or a web copy expert?

35. www.cluey.com.au © Copyright Cluey Consulting 2007 - 2010