1. “The Cure for Your Research Needs!” Presented by: Beth Emmerling, Emily Mason, Kat Cook, Katie Kashket, and Emily Gamertsfelder Instructor: Patricia Fisher, M.L.S

2. Introduction & Project Background

3. Process- *Need Help filling in these details SWOT Analysis Environmental Scan Developed Goals, Objectives, and Strategies Data Analysis Data Collection Document on wikiConsultations with nursing liaison and PGCC librarians

4. Target Market Brief Overview of PGCC & Nursing Program Demographics Explanation of Environmental Scan Discussion about Assumptions and Time Barriers PGCC Nursing Student Profile Suggestions For Gathering And Maintaining Target Market Data Brief Overview of PGCC & Nursing Program Demographics Explanation of Environmental Scan Discussion about Assumptions and Time Barriers PGCC Nursing Student Profile Suggestions For Gathering And Maintaining Target Market Data

5. Competition Who and What is our competition? How does this mean for the marketing plan? What future competition can be expected? Who and What is our competition? How does this mean for the marketing plan? What future competition can be expected?

6. The 4 Ps: Product The Marketing Mix

7. The Four Ps: Place

8. The 4 Ps: Price Explanation of Price (More Than Just $ Considerations) Value & Benefit: “What’s in it for me?” Time & Trade Offs Convenience Explanation of Price (More Than Just $ Considerations) Value & Benefit: “What’s in it for me?” Time & Trade Offs Convenience

9. The 4 Ps: Promotion Branding Packaging N ursing R x Theme, Concept & Name Slogans and Hooks Branding Packaging N ursing R x Theme, Concept & Name Slogans and Hooks Samples: “Is Your Research Flat Lining? Try A Dose Of N ursing R x To Cure Slumping Searches!” “ N ursing R x: The Cure For All Your Research Needs!” “Does Your Research Have A Weak Pulse? Get The N ursing R x Shot For Your Research Boost!” “We Have The Rx To Fill Your Research Needs! Ask A Librarian About N ursing R x” Samples: “Is Your Research Flat Lining? Try A Dose Of N ursing R x To Cure Slumping Searches!” “ N ursing R x: The Cure For All Your Research Needs!” “Does Your Research Have A Weak Pulse? Get The N ursing R x Shot For Your Research Boost!” “We Have The Rx To Fill Your Research Needs! Ask A Librarian About N ursing R x”

10. Opportunities What Opportunities Are Possible With N ursing R x? New Library Building Real World Practicality Generating Interest Future application Grant Opportunity Integration into Nursing Curriculum/Assignments Targeted Market Compatibility with KnightCite ?? Have we confirmed this? What Opportunities Are Possible With N ursing R x? New Library Building Real World Practicality Generating Interest Future application Grant Opportunity Integration into Nursing Curriculum/Assignments Targeted Market Compatibility with KnightCite ?? Have we confirmed this?

11. Threats Discussion of competition Explanation & Importance of SWOT Exercise **Add More? Discussion of competition Explanation & Importance of SWOT Exercise **Add More? Potential Threats: Other sources of information Technology Literacy Language Barriers Nursing Journal Utilization ESL Resource Utilization Political Environment/Economy Staffing Faculty Learning Curve/Usability Reputation/Popularity Potential Threats: Other sources of information Technology Literacy Language Barriers Nursing Journal Utilization ESL Resource Utilization Political Environment/Economy Staffing Faculty Learning Curve/Usability Reputation/Popularity

12. Service Description

13. Goals & Objectives

14. Strategies Service: Package databases with additional services, name and brand the package to position the brand as the first place students go for nursing information needs. Price: Communicate the value of NursingRx to increase its usage Place: Redesign the library website it more user friendly and responsive to user needs with special place for NursingRx. Partnerships: Develop partnerships with Nursing faculty, ESL center, Health center, and International Student office so that student awareness of NursingRx increases. Promotion: Develop educational (brochure and video tutorial) and promotional material (posters, postcards, etc) to raise awareness and increase usage of NursingRx.

15. Tactics Gantt Chart: Purpose Explanation of Process and Development

16. The Swag: Tactics & Promo Materials Trinkets & Goodies (Pins, Pens, Pads, Hand Sanitizer) Activities: Lunch and Learns, Launch Events, Logo Design Contest Looking the Part: Promo Outfits Trinkets & Goodies (Pins, Pens, Pads, Hand Sanitizer) Activities: Lunch and Learns, Launch Events, Logo Design Contest Looking the Part: Promo Outfits

17. $how Me the Money: The Budget

18. Conclusions & Looking Ahead Pitching the Plan Implementation & Priorities; The Next Steps: 1. ? 2. ? 3. ? Short Term Goals: ? Long-Term Goals: ? Maintenance Assessment Adjustments/Customization Additional Recommendations (Facebook Page/Social Networking Applications, etc.) Pitching the Plan Implementation & Priorities; The Next Steps: 1. ? 2. ? 3. ? Short Term Goals: ? Long-Term Goals: ? Maintenance Assessment Adjustments/Customization Additional Recommendations (Facebook Page/Social Networking Applications, etc.)

19. Suggestions for Future 708D Class Structure & Project Discussion of Successes, Challenges & Time Concerns Staying in Touch: Contact Information Credits and Thank You’s (ProQuest, vendors, PGCC, Guest Speakers, ect.) Fin ~THANK YOU! ~ Suggestions for Future 708D Class Structure & Project Discussion of Successes, Challenges & Time Concerns Staying in Touch: Contact Information Credits and Thank You’s (ProQuest, vendors, PGCC, Guest Speakers, ect.) Fin ~THANK YOU! ~

20. Sources Trinkets: http://www.garrettspecialties.com/healthcare-fitness-healthcare- promotional-products-c-51_267.html Photo Credits: http://www.pgcc.edu/current/areasOfStudy/viewAll.aspx What all do we need to include in this?