1. Designing URLs for UCL Dan Jackson, Senior Web Architect

2. http://www.flickr.com/photos/psteichen/3915657914/

3. Why URLs matter

4. http://vimeo.com/53317254 If you start at 15.35 you will hear him talk about URLs

5. “URLs…are the one universal syntax of the web. Don’t take that for granted.” http://warpspire.com/posts/url-design/

7. “If the URL looks like garbage people won’t click it.” http://www.not-implemented.com/urls-are-for-people-not-computers/

8. SEO!

9. URL Design Tip #1 Permanent & Unique

10. “Cool URIs don’t change. It is the the duty of a Webmaster to allocate URIs which you will be able to stand by in 2 years, in 20 years, in 200 years. This needs thought, and organization, and commitment.” Tim Berners-Lee, 1998 http://www.w3.org/Provider/Style/URI.html

11. “If you need to change the URL of a page…a server-side 301 redirect is the best way to ensure that users and search engines are directed to the correct page.” http://support.google.com/webmasters/bin/answer.py?hl=en&answer=93633

12. URL Design Tip #2 Consistent & Hierarchical

13. http://www.ucl.ac.uk/english/prospective/postgraduate/{course} http://www.ucl.ac.uk/dis/taught/pg/{course} http://www.ucl.ac.uk/economics/graduate/course-list/{course} http://www.bartlett.ucl.ac.uk/architecture/programmes/postgraduate/{course} http://www.ucl.ac.uk/{unit}/{award-level}/{course} http://www.ucl.ac.uk/english/postgraduate/{course} http://www.ucl.ac.uk/information-studies/postgraduate/{course} http://www.ucl.ac.uk/economics/postgraduate/{course} http://www.ucl.ac.uk/bartlett/postgraduate/{course}

14. “…make recommendations for improving the way that identifiers for.ac.uk domains are planned and managed in higher education institutions.” Linking You Toolkit http://lncn.eu/toolkit

15. URL Design Tip #3 Meaningful & Readable

16. www.ucl.ac.uk/spp ?

17. www.ucl.ac.uk/gee?

18. www.ucl.ac.uk/lag ?

19. www.ucl.ac.uk/mars ?

22. http://www.ucl.ac.uk/Faculty_of_xyz/about_the_Faculty_of_xyz/index.php http://www.ucl.ac.uk/Faculty-of-xyz/about-the-Faculty-of-xyz/index.php http://www.ucl.ac.uk/xyz/about/index.php http://www.ucl.ac.uk/faculty-of-xyz/about-the-faculty-of-xyz/index.php http://www.ucl.ac.uk/xyz/about