1. Data Mining In Computer Games Sean Holden Luke Towell

2. Introduction The Purpose The Computer Games Industry What we are going to cover - Data mining Techniques - Data Mining Tools - The Advantages of Data Mining Computer games - The Disadvantages of Data Mining In Computer Games

3. The Computer games Industry Evolution Not Just consoles and PC’s ‘The rise in online gaming presents a massive opportunity for developers and publishers to understand their customers as never before.It is now possible to use state-of-the-art behavioral analytics technology to drive increased customer satisfaction, player retention, virality and revenue.’ - Mark Robinson, COO GamesAnalytics.com

5. Conclusion Data mining in computer games is a developing form of data mining and with the new online capabilities and Next gen consoles is only going to get more popular with games companies

6. References A.Drachen, C. Thurau, J. Togelius, G. N. Yannakakis, “Game Data Mining,” in Seif El- Nasr et al. (Ed.) Game Analytics — Maximizing the Value of Player Data, 2013, pp. 205-253, Springer London GameAnalytics.com, 2013. [Last accessed: 08.12.2013] www.GameAnalytics.comwww.GameAnalytics.com Playstation Network Outage, 2011. [Last accessed: 08.12.2013] http://en.wikipedia.org/wiki/PlayStation_Network_outage http://en.wikipedia.org/wiki/PlayStation_Network_outage Himesh Settinayake.Data Mining in video Games Presentation, 2013. [Last Accessed:08.12.2013] http://prezi.com/1vz0ss2cbrg8/data-mining-in-video- games/http://prezi.com/1vz0ss2cbrg8/data-mining-in-video- games/