3. Chris McAleer (s0502477) ~ MU301 : Multimedia in Business and Industry The Concept A portable video game for the Nintendo DS platform Expanding upon the recently successful “Training Game” genre Designed to teach basic elements of Music Theory

4. Chris McAleer (s0502477) ~ MU301 : Multimedia in Business and Industry Market Research Nintendo DS platform already marketed to a wide range of consumers Provides a large potential market for any new DS product – 20 million sold in Europe alone as of Jan 2008

5. Chris McAleer (s0502477) ~ MU301 : Multimedia in Business and Industry Market Research Currently many types of “Training Game” on Nintendo DS Popular genre with consumers – Dr. Kawashima’s Brain Training has sold 5 million units in UK/Europe alone Most existing games of this genre retail for £20 – not as costly as other genres available on DS

6. Chris McAleer (s0502477) ~ MU301 : Multimedia in Business and Industry Market Research Music Theory books are generally priced between £2 and £20 Larger, more in-depth “Teach Yourself” books tend to be higher-priced; lower-priced books are generally “Graded” books for exams

7. Chris McAleer (s0502477) ~ MU301 : Multimedia in Business and Industry Aim To combine the “Teach Yourself” style of more expensive Music Theory books with the portability and entertainment of Nintendo DS “Training Games”

8. Chris McAleer (s0502477) ~ MU301 : Multimedia in Business and Industry Concept Demonstration

9. Chris McAleer (s0502477) ~ MU301 : Multimedia in Business and Industry Development Tools Nintendo DS software development kit prices only available to Nintendo developers registered at www.warioworld.com Available information suggests cost is approx. £5,000 Includes all necessary hardware & software for DS development

10. Chris McAleer (s0502477) ~ MU301 : Multimedia in Business and Industry Benefit for Consumer DS is pocket-sized & portable, so the game can be brought almost anywhere! Touch screen allows practicing of some practical keyboard skills alongside the theoretical Elements. Combines education and entertainment – designed to be fun!

11. Chris McAleer (s0502477) ~ MU301 : Multimedia in Business and Industry Benefit for Business Using Nintendo DS provides a popular method of delivery to a readily-available diverse consumer market Sales figures for existing Nintendo DS games show a large market for the “Training Games” genre Investment in Development Tools allows potential for future projects to target DS owners