1. Social Media The blurring and blending of disciplines National Spotlight

2. Edelman Trust Report, January 2007 “A person like me” is the most trusted spokesperson – 51% 22% trust CEOs 36% trust an average employee

3. Social Media 57 million blogs Number of podcasts exceed the number of radio stations worldwide Wikipedia has1.4 million entries = 10X Encyclopedia Britannica Edelman Report, 2007

4. What This Means Top down communication is drastically reduced Consumers have more power & credibility Consumers can start, lead or derail the conversation

5. Dell’s Laptop Battery Recall

6. Blogs Broke the News

7. Amateurs Make Ads

8. NYT Magazine – Feb 4, 2007 Finish our Film Blow Sh*t Up

9. Caution

10. Social Media Rules Companies must operate with transparency and integrity Embrace and engage customers and critics

11. Engaging Customers and Critics

12. Social Media News Release

13. Social Media – Blending of Disciplines Blogs Podcasts Online Video Social media news releases Creating new brand venues Public Relations Advertising Online Services Brand Management

14. Social Media The blurring and blending of disciplines National Spotlight