1. APPLE DAILY ON IPHONE APPS Ng Kit Yi 08029717

3. Background  The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide. [ [  Apple sold 6.1 million original iPhone units over five quarters. [ [

4. Background Dark Blue: iphone 4 available Blue: iphone 3 and 3GS Grey: not yet covered by iphone

5. Characteristics  Only one button  Touchscreen  User friendly interface  Multimedia  Apps  Internet connection

6. APPLE DAILY  Under Nextmedia  Chinese tabloid newspaper  Native and informal tone  Sensational  Anti-government  Exaggerative

8. Appledaily Mobile

9. Principle audience  iphone users  The general public

10. Apple Daily Apps- Introduction  Title  Photo  Lead

11. Apps- Introduction  Email to Friends  Video  Article  Instant news  “Report”

12. Apps- Strengths  Multimedia (photos, videos, articles)  Interactive (email to friends, “report”)  Instant news (updated hour by hour)  Convenient, portable

13. Apps - Weakness  Not detailed enough  Lack of commentaries

14. Personal Feelings  Positive  Very user-friendly  Time saving  Up-to-date  Short-sighted eyes

15. Future  Number of Apple Daily Apps Users will increase  Reasons:  Low running cost  Increasing number of iphone users

16. Key competitors  other news-oriented apps  Examples (Local):  Hong Kong Economic Journal (HKEJ)

17. Key competitors  Examples (Local)  Sing Tao Daily

18. Key competitors  Examples (International)  Bloomberg

19. Suggestions  Stocks news should be introduced  Reasons:  Hong Kong is a financial centre, instant financial news is on high demand

20. Suggestions  Advertisements should be introduced  Reason:  Apple Daily Apps itself is free of charge  To earn money so as to add more services on the apps