1. How the UT Brand is Reinforced at McCombs: We developed five categories of brand characteristics. The University of Texas at Austin, a global community united in creating a new vision of leadership in higher education for the next generation of leaders, will have more impact on changing the world than any institution of its kind. With a depth and diversity of assets unmatched by other universities, it drives economic, social and cultural progress as one of the world's most powerful centers of learning, research and creativity.

8. Audience-Specific Communication Strategies: TexasEnterprise.org

9. Translated into program-specific brand positioning: The FAB Analysis Exercise

10. Moving from feature-laden language to benefit-rich language:

11. Consistent enforcement of graphic standards

12. Editorial Reinforcement of Core Messages

13. Supported by School Leadership and Strategic Direction