1. By Kieran Roy

2.  Creative Industries are those which have their origin in individual creativity, skill and talent. They also include industries which have the potential to create wealth and jobs through the development, production or exploitation of intellectual property. In the UK, the sector is generally regarded as being made up of 13 distinct industries - advertising, architecture, art and antiques, crafts, design, designer fashion, film, interactive leisure software, music, performing arts, publishing, software and computer services and TV and radio.

3.  The Creative Industry is made up of these vocational areas:  Advertising  Architecture  Arts and antique markets  Crafts  Design (see also communication design)  Designer Fashion  Film, video and photography  Software, computer games and electronic publishing  Music and the visual and performing arts  Publishing  Television  Radio (DCMS 2006)

4.  Turnover in the sector in 2006 was £5.1 billion and it supports over 60,000 jobs. The Government's Economic Strategy identified the sector as one where Scotland has a comparative advantage that can be built upon to increase productivity and growth.   Creative industries contributed 2.9% of the UK’s Gross Value Added in 2009, this is an increase from 2.8% in 2008   1.5 million People are employed in the creative industries or in creative roles in other industries, 5.1% of the UK’s employment   Exports of services by the creative industries accounted for 10.6% of the UK’s exports of services   There were an estimated 106,700 businesses in the creative industries on the Inter-Departmental Business Register (IDBR) in 2011; this represents 5.1% of all companies on the IDBR

5.  The Prime Minister’s speech on supporting economic growth highlights the creative industries as an important growth area in rebalancing the economy. DCMS will continue to work closely with other Government departments and agencies to make sure that there is an appropriate level of support available for the creative industries.  Creative and cultural industries have always been important to the UK as a source of ideas and inspiration. But in recent years they have become increasingly significant economically as well. This is because of the importance of knowledge and ideas to the success of creative and cultural industries  The Government has recognised the crucial importance of the creative industries both to the UK economy and to future of employment at a time when other sectors such as manufacturing and financial services are in decline.  In the last ten years, for example, there has been a 39% increase in the number of businesses within the UK cultural and creative sectors, with over 150,000 companies employing almost two million people.

6.  Cultural industries are best described as an adjunct-sector of the creative industries. Cultural industries include industries that focus on cultural tourism and heritage, museums and libraries, sports and outdoor activities, and a variety of 'way of life' activities that arguably range from local pet shows to a host of hobbyist concerns. Thus cultural industries are more concerned about delivering other kinds of value—including cultural wealth and social wealth—rather than primarily providing monetary value

7.  The word synergy means that two or more objects or things working together to help form one solution. In the creative industry there are many different examples of just how synergy works but by far the best example has to be that of the music sector. At first the artist will write a song and then perform that song to a record company hoping to get a record deal then the record company will work to advertise and possibly produce a music video to work on more advertising.

8.  Advertising Key Issue:  The debate surrounding alcohol advertising and its impact on drinking behaviour remains high profile and hotly contested. Advertising and marketing to children is a sensitive area. Whilst recognised by government as a relatively small factor within the UK's obesity problem, advertising and marketing of food - particularly food high in fat, salt or sugar. Also, the use of idealised or unrealistic body-imagery in the media has been the subject of increasing public and political concern. The Removal of branding on cigarette packets might cause people in the creative industry to loose jobs. Copyright can also have a big impact on the people in the creative industries

9.  http://www.scotland.gov.uk/Topics/ArtsCultureSport/arts/creative- industries  http://www.culture.gov.uk/what_we_do/creative_industries/default.as px  http://www.idea.gov.uk/idk/core/page.do?pageId=11095618  http://www.slideshare.net/olimould/introduction-to-the-creative- industries  http://www.scottish-enterprise.com/your-sector/creative-industries/ci- key-facts.aspx  http://saintozzydesigns.wordpress.com/2012/03/16/what-is-ment-by- synergy-within-the-creative-industries-creative-industries/  http://www.adassoc.org.uk/Advertising-Issues.)