1. okcupid.com “The Google of online dating” -The Boston Globe

2. Ok Trends

3. How does it work? “We use math to get you dates.” “It’s extremely accurate, as long as (a) you’re honest, and (b) you know what you want.”

4. Profile / Match Process Questions – Ethics – Sex – Religion – Lifestyle – Dating – Other (What I perceive to be as IQ testers)

5. Matches

7. Popularity exposes you to more attractive matches Quickmatch Rating High ratings from others = Hotter matches Power Law

8. Mobile App Mobility Ease of communication Emotional Support everywhere Transcends space and time Burden?

9. Why? (CRM) or Cyber-relationship motives include – Adventure – Escape into a virtual world – Romance

10. Adventure Anonimity Opportunity to meet new people Curiosity Emotional Support

11. Romance Love Sexual Partners

12. Conclusion “…Individuals chat online to discuss work, hobbies, and topics which they are interested in, experiment in a new communication channel, satisfy their need to socialize, seek friendships, engage in virtual sex, and in an attempt to find a romantic partner” (Chang, Wang, 2010).