3.  Most of the food we throw away (>60%) are food that could have been eaten!  In 2009, 606 100 tonnes of food waste were generated in Singapore.  This is a huge waste of resources!!

4. For Singapore, that would be around 2.5m tonnes!!! If we could reduce this wastage, it would be equivalent to taking out 1/5 cars!!!!

5.  It also wastes the money of consumers (like you!)

6.  The objectives of our project are to: › Save food resources. › Minimize environmental problem caused by food wastage. › Reduce the amount of money consumer spend on buying unnecessary food.

8.  Our project is about stickers (DES) which contain information about food products. › E.g. Name of product, Expiry dates  It is to be given out at the cashier when purchases are made. › Together with your receipts and change

9.  Can stuck on refrigerator and cupboards (common places to store food)

10.  Main targets are the people who do the shopping in households.

13.  Reminds consumers of the food products and their expiry dates. › Help reduce food wastage from expiry  Allows consumers to quickly make a list of food to purchase before shopping. › Help reduce overpurchasing of unnecessary food.

14. › Innovative  Useful in reminding consumers about their food purchases. › Efficient  A cheap product (DES) that help to save money. › Convenient  Convenience of usage  Easy to stick on and remove

15.  Might result in spending more time during shopping. › Printing of the stickers at cashiers.  Unable to carry it out in actual scales. › Professional logistical support is needed to create the stickers. › Eg. Specialized, printers, softwares and stickers

17.  General surveys about food wastage and home food management are done.  Given to different households to look for the trend of food wastage in Singapore.

18.  We have carried out a mini-trial with our stickers.  Mini-trial consisted of: › Pre-survey › Trial with DES (2 weeks) › Post-survey

19.  Pre-survey was done with the households we are working with. › To get an idea of what they felt about food wastage. › Also helps us to compare the way consumers felt before and after using DES.

20.  Stickers were printed.  Due to lack of professional support › Several components were left out, including:  Printing of name and expiry dates of product  Colour coding for months as sticker templates were printed instead.

21.  Sticker Templates

22.  Actual photos (of stickers)

23.  Actual photos (on fridge)

24.  Actual photos (on cupboards)

25.  Post-survey was done with the households to obtain their evaluation and feedback on DES.  It also enables us to see the change in their management of food before and after using DES.

26.  To understand the gravity of the issue of food wastage in Singapore.  Possible questions: › How do you think food wastage affects our society? › How severe is this problem in Singapore? › What do you think are the main causes of food wastage in Singapore?

27.  Two Videos + One poster  Two videos: › 跑吧孩子 concept › “Food wastage kills more” concept  Poster: › Transparent bin with fresh food

28.  Main character (Michelle)  Part 1 › Main character runs home › She opens fridge to find all spoilt food › Tired, sad and disappointed…

29.  Part 2 › Checks DES before going out › Food are perfectly edible › Happy main character

30.  To leave an impression on the audience about the importance of saving food.  Disasters (Earthquakes, terrorism, etc)  Food wastage (Famine, lack of resources in the long run)  Video would be about Disasters VS Food wastage  Example

31.  Idea: › A bin which is filled with fresh food. › Shows the wastage of fresh food that could have been eaten.

33.  Sponsors (Mainly environmental agencies) › Singapore Environmental Council › National Environmental Agency › Eco Singapore › Zerowaste SG

34.  Distributors (Mainly local supermarkets) › Sheng Siong › NTUC Fair Price › Giant › Carrefour › Shop N’ Save › Cold Storage

35.  Possible Extensions › Extend project to food producing companies and warehouses › Modify DES to suit for usage in warehouses › Collaborate with local communities to set up community compost bins