1. Ouse Washes LP: Understanding Audience and Access Rachael Brown Community Development Manager

2. What we needed to know..... Knowledge Scheme audience Values Access New opportunities Barriers Baseline data

3. Parish consultations: discussion groups (Denver, Welney, Manea, Sutton, Earith, Over, Mepal) and online surveys (all Parishes in LP area) Stakeholder and other relevant organisations: online surveys Market Town consultations: face to face surveys (March, Chatteris, Ely, St Ives, Downham Market,) Visitor consultations: face to face surveys (Denver Sluice Complex; RSPB Fen Drayton; Hermitage Lock, Earith) Desk top data gathering 182 responses 24 responses 121 responses 47 responses 7 surveys How we found this out.....

4. Is it Scotland?

5. Identified themes: knowledge and values ‘’I Love it all. The Flatness with the beautiful sky-scapes. The history. The waterways.’’ ‘’Frankly, I'm not keen on the local landscape. I'm a hilly, foresty type of person so take every opportunity to escape to more congenial venues’’ ‘’Its all about a sustainable balance - many of these are inter-related and impact on each other. Concentrate on things that have multiple benefits and not single issues.’’

6. Identified themes: access and engagement Local, informal access Information and promotion Improved facilities Organised events Walking and cycling routes

7. People who are uninspired by the landscape Identified audiences Young people and families & Incomers and new communities Farmers and land owners Heritage supporters Deprived communities Migrant communities Visitors

8. One last question....... Do you agree?