1. iPhone 4 in China 2010 by Annegret Liederbach

2. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer Enormous Demand Market Size Consumer Taste/Preferences To be supplied soon

3. Video

4. Graph Shift in Supply and Demand of iPhones in China (2009-2010) D1: Demand Curve of iPhone 3GS D2: Demand Curve of iPhone 4 S1: Supply Curve of iPhone 3GS S2 (Possible): Possible Supply Curve of iPhone 4 E1: Market Equilibrium Price of iPhone 3GS E2: Market Equilibrium Price of iPhone 4 E3 (Possible): Possible Market Equilibrium Price of iPhone 4

5. Stakeholders: Both

6. Stakeholders: Losers

7. Stakeholders: Unknown

8. Problem Supply Demand This is a problem. Give me my phone!!

9. Alternatives: Producers vs. Increase Production Speed Maintain Current Production Speed

10. Alternatives: Consumer vs. Supply in progress. Please wait... Wait for the iPhone 4 Buy a different phone Use iPhone 4 with SIM Card

11. Final Decision: Consumer Pros Get the benefits of iPhone 4 Good for increasing patience Cons Takes time Wait for the iPhone 4 Final Decision: Producer Increase Production Speed