1. Lim Sei Kee @ cK

2.  It is a medium to communicate your business idea  It is a document that shows the inner workings of the business  Business Blueprints and Roadmap

3.  Business profile – to convince the investors/ bankers of the business feasibility  The business roadmap – to clarify the structure of the business and how it will be managed  Operations Manual – To communicate to employees on their responsibilities in relation to the company objectives

4.  COVER  TABLE OF CONTENTS  EXECUTIVE SUMMARY  BUSINESS PROFILE  PRODUCTS AND SERVICE  ORGANIZATION STRATEGY  OPERATIONS STRATEGY  MARKETING ANALYSIS  MARKET STRATEGY  FINANCIAL ANALYSIS AND FORECASTS  MILESTONES, FUTURE PLANS  EXIT STRATEGY  APPENDICES

5.  Often written last, shown first  Make it interesting for the reader  Make it simple point form for every section, or a simple abstract summary  1 or 2 pages Maximum

6.  Introduce the business  Legal structure of the business  Nature of business  Mission and objectives  Startup Cost

7. What is the business?  A brief description of the business idea and why it should be a success  History of the enterprise and its ownership  Information about the entrepreneur’s qualifications, experience and financial status  Location

8.  A description of the product and what it does  An explanation of ways in which the product is distinctive and unique  Analysis of the competition  How the product will be developed and what new products are being considered as replacements

9.  Who are involved?  Organization chart  Personnel roles and responsibilities  Personnel Qualifications  Key roles/ management  Payroll cost

10.  Write up: a) Business profile b) Description of business c) Description of product(s) / service(s) d) Human Resource Management