1. What’s all this TALK about SOCIAL MEDIA? By: Carissa Caricato & Annie Morales

2. Social Media Goals  Be a Resource  Be a Channel to Communicate  Reach People in New Ways  Engage Target Audiences  Provide Relevant Information  Brand Personality

3. Social Media Policy What you do on our social networks directly affects us!

4. What is Social Media?  Social media is used for starting conversations in public spaces  Connect and Engage with audiences  Way to keep communication flowing  It’s a fun, interactive and technological way to share information and introduce more people to the organization

5. Why use Social Media?  It’s everywhere!  It’s a new opportunity to reach out to many age groups  Raise awareness about an organization’s mission and messages  Gain support for our cause  People are talking about us. Why not join the conversation?

6. Social Media is…  R elevant  I nsightful  G enuine  H umorous  T imely

8. Five Circles of Commitment Community Uninvolved and Unaware Visitor Aware Volunteer Involved Donor Board Member Sustainer Engaged Committed

9. It’s a MAD, MAD, MAD, MAD Social Media World…

10. Social Media Tools  Blogs Create a personal, interactive site that allows you to spread information to the public Audience can comment on blogs and start conversations Web 2.0 Timely, fresh content

11. What is the Crisis Center doing?

12. Turn your Blog into a Vlog: Make it Fun!

13. Social Media Tools  Facebook Fan Page Create a business presence to engage with your community and fans on Facebook.  Facebook Cause Great a Cause for members to support and raise awareness for. Anyone can donate to a cause.

14. What is the Crisis Center doing? 224 fans on Facebook Fan Page Help.Hope.Healing. Cause with 197 Members

15. Social Media Tools  LinkedIn – Relationships Matter

16. What is the Crisis Center doing?

17. Social Media Tools  YouTube Channel- You are the media!

18. What is the Crisis Center doing?

19. Social Media Tools  Twitter Microblogging is a way to send short blasts of information to people that care, your followers. Media attention. Widgets for Web sites. SEO. Promote key messages, sponsors, news, and events. What are you doing? 140 characters

20. What is the Crisis Center doing?

21. Social Media Tools  Brand Tampa Connecting people who care about and love the Tampa Bay community. 960+ participants and growing. Media connections. Voice on issues affecting Tampa. Connect to local causes.

22. What is the Crisis Center doing?

24. Social Media Tools  Do Good Channel at Tampabay.com

25. Crisis Center “Do Good” page

26. Help People Connect through our Web site

27. Our Bloggers