1. Sharing as a Career: Becoming a Social Media Professional Leslie Hancock, M.A., M.Ed. Lhancock.com @LeslieHancock

2. “Doing” Social Media vs. Being Socially Engaged

3. Job Titles and Salaries in Austin (per Onward Search & indeed.com) Internships(unpaid or $10-$15/hr.) Freelancing/Consulting($25-$50+/hr.) Doing SM as part of a broader role(varies) SM Copywriter($15K-$40K/yr.) SM Specialist($30K-50K/yr.) Community Manager($40K-$55K/yr.) SM Marketing Manager($50-$80K/yr.) Director to Executive($100K+)

4. Skills Needed Familiarity with tools & ability to learn more (Facebook, Twitter, Pinterest, FourSquare, Wordpress, HootSuite, etc.) Strong written communication skills Some technical ability (CSS, HTML, graphics) Analytical skills

5. Leslie Hancock LHancock.com @LeslieHancock Leslie@LHancock.com