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Media Trust Media Trust is the UK’s leading media and communications charity, established in 1994 to work with the media industry to empower charities.

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Presentation on theme: "Media Trust Media Trust is the UK’s leading media and communications charity, established in 1994 to work with the media industry to empower charities."— Presentation transcript:

1 Media Trust Media Trust is the UK’s leading media and communications charity, established in 1994 to work with the media industry to empower charities and communities to have a voice and be heard.  providing communications skills and resources  harnessing creative industry talent  helping access audiences

2 Participatory Evaluation  Enabling beneficiaries to capture impact  Using media and communications  Training  Media, interviews and evaluation  Robust

3 Benefit to beneficiaries  Skills development and capacity building  Share story  Understanding impact  Reflection  Wider value

4 Benefit to funders  Evaluation tool  Empowering beneficiaries  ‘Hidden’ impact  Programme-wide learning Our ‘strategic partnership’ group met on Monday and remarked how powerful the film was. They are now planning to commission further films to help them consult and develop a ‘vision’ for the area. We’ve asked that any further films work in the same way with local people developing skills and confidence. Martha Searle Fair Share Trust Neighbourhood Development Officer

5 Participatory Communications  Content creation  Content distribution  Website  Benefit to beneficiary  Benefit to funder

6 Learnings  Beneficiary challenges  Partner with formal evaluation  Capturing programme-wide impact  Strength of film/ other media

7 QUESTIONS


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