1. This lesson we will be learning about Branding and Differentiation What have we learnt this week?

2. NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENT WILL HIT MY TARGET GRADE EXCEED TARGET Success Criteria < C Define and describe the key terms, and importance in terms of competition C > Application to a scenario, assessing how this can be used and describing the advantages and disadvantages. B > Analysis - making recommendations and offering solutions. A >QOWC and SPAG LEARNING OBJECTIVES Explore Branding and Differentiation and create your own brand.

3. Scenario Mrs Hunter wants to open a website called www.mrshunter.co.uk This website is all about business studies. You have been hired to create her a brand. TASK 15 Minutes You are the brand expert. But you need more information, design 5 questions to ask about the site, which will help you with the brand.

4. What should you be asking? 1)Target Market – GCSE 14-16 students and business teachers 2)Contents – Past papers, model questions and answers, PowerPoints and resources. 3)Topics – Marketing, Finance, Aims and Human Resources and Ethics 4)How I want customers to feel – confident & proud 5)How I'm different from competitors – Teachers point of view, with real student answers and advice 6)Where will i be advertising – on-line, school intranet, notice boards and word of mouth 7)Any tag-lines or slogans – ‘Pleasure doing Business with you’ 8)Colours – no colours or images have been decided upon yet.

5. Next Steps From this data, create a logo and identity (Brand) which incorporates Mrs Hunters values. (logo, tag line) colour scheme, fonts, images Create a homepage design for her new website. Prepare to present your brand in front of the class Should also annotate their design describing how it has met the needs of the business (MrsHunter.co.uk) Choose an appropriate software package