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This lesson we will learning about... SMART Objectives Setting Targets www.njhunter.co.uk
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NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENT WILL HIT MY TARGET GRADE EXCEED TARGET Success Criteria < C (All) Describe the target market for Zumba Fitness and its products using, age, socio- economic, lifestyle, physiological C > Most) Analyse this market looking at data (research) to support statements B > (Some) Will have an in-depth appreciation of the target market. A >Recommendations LEARNING OBJECTIVES Explore Zumba’s Customer Profile / Characteristics.
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www.njhunter.co.uk AO1 - Explains the main objectives of the promotion campaign, the range of promotional activities available to the business and the characteristics of the targeted customers.
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www.njhunter.co.uk ‘A goal to be attained’ Objective An organisation's precise intentions, that outline the measurement of their success for a given time period. Business Aim
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Improve customer awareness and knowledge of product
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Improving the image of a business
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Generating or increasing sales
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Improving customer loyalty to a product or business
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Altering perceptions of a product
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www.njhunter.co.uk Objectives for promotional activities
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www.njhunter.co.uk Task 6 Discuss all 5 – and describe their meaning with examples. Looking at the DATA you have collected both Primary and Secondary you need to chose 2 Objectives (Minimum) Transfer these to your overview. **Make sure this is JUSTIFIED and detailed.
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