1. This lesson we will be putting theory into practice Customer Characteristics Customer Profiling www.njhunter.co.uk

2. NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENT WILL HIT MY TARGET GRADE EXCEED TARGET Success Criteria < C (All) Describe the target market for Zumba Fitness and its products using, age, socio- economic, lifestyle, physiological C > Most) Analyse this market looking at data (research) to support statements B > (Some) Will have an in-depth appreciation of the target market. A >Recommendations LEARNING OBJECTIVES Explore Zumba’s Customer Profile / Characteristics.

3. www.njhunter.co.uk AO1 - Explains the main objectives of the promotion campaign, the range of promotional activities available to the business and the characteristics of the targeted customers.

4. Match the customer to the product/service Customer Pregnant Mother Working Cat Owner Elderly Lady 13-18 Yr old boy Health conscious Unemployed adult in debt Product/Service Finance Consolidation PS3 Game Tena lady Gym Membership Moisturiser Cat Flap

5. A2 Specification states that to meet Assessment Objective A You need to: Produce a plan of a promotion campaign, working within an allocated budget, for a new or existing business, which: Explains the main objectives of the promotion campaign The range of promotional activities available to the business The characteristics of the targeted customers.

6. Age Old, young?? Be specific? Put into brackets – use your research and data. 18 – 24 years old? – why/justify Extension – risks of excluding other groups / why exclude other groups Socio-economic Group Social Grade Hand-out Using a high lighter highlight the groups that apply to us, at the side (annotate these saying how this applies to your research) Lifestyle Married? Single? With Kids? Homeowner? Employed? Busy/ “time starved affluent?” physical /active lifestyle (up and about) educated? Physiological Profile Behaviour basically Spenders?, savers?, social?, homely?, hobbies? Interests? GEN Y Secondary Research