1. This lesson we will be learning about 3.2 – Design and Research Development What businesses can you think of that aim to be the best in terms of research and development? www.njhunter.co.uk

2. NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENT WILL HIT MY TARGET GRADE EXCEED TARGET Success Criteria < C Define and describe the key terms, and importance in terms of the design mix C > Application to a scenario, assessing how this can be used and describing the advantages and disadvantages. B > Analysis - making recommendations and offering solutions. A >QOWC and SPAG LEARNING OBJECTIVES Explore Research and development of products

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4. Quick Questions How are products differentiated in the market place? What elements do you think are important in terms of design?

5. www.njhunter.co.uk Design MIX The design mix is made up of three variables; function, cost of production and appearance. Function – How well the products work. What does it do? Its functionality? Is it strong? Good design? Cost – A product which is designed and sold cheaper than competitors will have the advantage. Appearance – Stylish, elegant, beautiful. Bright, bold and modern.

6. www.njhunter.co.uk Product Differentiation

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8. How would we appeal to another market? Present your ideas to the class

9. www.njhunter.co.uk worksheet

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11. Test yourself

12. www.njhunter.co.uk Test yourself C A D