Download presentation
Presentation is loading. Please wait.
Published bySkyler Lampkins Modified over 10 years ago
1
MARKETING STRATEGIES
2
LEARNING INTENTIONS Students will be able to: Describe the ‘Product’ stage of the ‘4 Ps’ of marketing and evaluate current products with respect to these Resume work on their Virgin Australia project Note: make sure you take notes as we go! Also, open up to page 309 of your textbooks.
3
THE MARKETING MIX
4
1. PRODUCT What is a product?
5
1. PRODUCT How can we classify products?
6
1. PRODUCT Will the product’s classification impact on its marketing strategy?
7
1. PRODUCT Product Development
8
1. PRODUCT Product Development Check out the link on our wiki (Google’s development process)
9
1. PRODUCT Why do some products succeed & others fail? Read page 311 and compete activity 18.2
10
1. PRODUCT The Product life-cycle Check out the Blu-ray vs HD DVD link on the wiki.
11
1. PRODUCT The Product life-cycle Flip to page 312.
12
PRODUCT LIFE-CYCLE “The worst sort of business is one that grows rapidly, requires significant capital to engender the growth, and then earns little or no money. Think airlines. Here a durable competitive advantage has proven elusive ever since the days of the Wright Brothers. Indeed, if a farsighted capitalist had been present at Kitty Hawk, he would have done his successors a huge favor by shooting Orville down.” - Warren Buffett
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.