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Videoconference Material Business Management Models for Telecenters DOT-COM-ALLIANCE (Digital Opportunity through Technology and Communication) : Access and Applications USAID PROGRAM (www.dot-com-alliance.org/dotorg.htm)
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Videoconference Material Business Management Models for Telecenters The LearnLink Experience LearnLink’s Goal: Explore models for sustainable public access to IT Help integrate IT into USAID Mission project portfolios Share lessons learned
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Videoconference Material Business Management Models for Telecenters A Typology of Models “Adoption” Governmental Commercial School
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Videoconference Material Business Management Models for Telecenters The “Adoption” Model NGO or local community group sponsors Objective is service, not profit Fee-for-service to cover operating costs Examples: Songhai Center in Benin Multiple NGOs in Ghana
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Videoconference Material Business Management Models for Telecenters The Governmental Model Government subsidy for public access Objective is development, equity Often fees are prohibited Examples: Asuncion, Paraguay U.S. Public Library model
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Videoconference Material Business Management Models for Telecenters The Commercial Model Local entrepreneur opens facility Objective is profitable business No special brief for development applications or content Examples: Bulgaria, Haiti Business centers Cybercafes
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Videoconference Material Business Management Models for Telecenters The School Model School-based computer “labs” sometimes open to local community Objectives: education, job preparation Some systems charge fees Examples: Guatemala, Morocco, Namibia, Uganda
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Videoconference Material Business Management Models for Telecenters Some Common Lessons Plenty of demand, acceptance Community involvement helps All the models can work Most problems “institutional”, not technical
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Videoconference Material Business Management Models for Telecenters Some Common Challenges Maintaining development focus Concurrent work on access, content, market growth Structuring the incentives correctly Efficient operations Responsibility for development content Including marginalized areas and populations The question of subsidies
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Videoconference Material Business Management Models for Telecenters Everyone’s Needs Are the Same Help to get started Technical assistance Management training Locally-appropriate applications and content A long term plan
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Videoconference Material Business Management Models for Telecenters Technical Assistance Network design, equipment selection Technical management -- network mgt, disaster recovery, virus protection, maintaining connectivity Real-time technical support Staff and user training Offering ancillary services -- desktop publishing, web site design and hosting, dial-up services
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Videoconference Material Business Management Models for Telecenters Business Management Needs Management training Financial planning -- pricing, billing, equipment replacement cycles Collective action -- bulk purchasing, rate negotiation, lobbying
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Videoconference Material Business Management Models for Telecenters Marketing Issues Demand aggregation and stimulation Who subsidizes the public good? Surviving while the client base grows Investing in clients skill acquisition understanding of new services Nature of demand
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Videoconference Material Business Management Models for Telecenters Longer Term Issues Professional support organization Local content E-commerce platform Involvement in creating hospitable regulatory environment Sustaining pro-social focus Lessening the “digital divide”
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Videoconference Material Business Management Models for Telecenters For More Information, Contact: Dr. Dennis R. Foote, Vice President LearnLink Project Director Academy for Educational Development 1825 Connecticut Avenue, NW Washington, DC 20009 Ph: 202-884-8708, Fax: 202-884-8979 Email: dfoote@aed.org URL: http://www.aed.org/learnlink
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