1. consumersinternational.org Using the media Luke Upchurch Consumers International Cairo, October 2009

2. consumersinternational.org About Consumers International Global federation of consumer organisations 220 member organisations in 115 countries Independent and not-for-profit

3. consumersinternational.org Press coverage

4. consumersinternational.org Press coverage Always ask yourself: Why do we need a media campaign? Who are we targeting? How can we use the media? What message do we want to get across? When is the best time?

5. consumersinternational.org Press coverage Building a strategy 1. Aim of the overall campaign 2. Messaging 3. Strategy and timeframe 4. Evaluation and success criteria

6. consumersinternational.org Press coverage Building a strategy 1. Aim of the overall campaign Media objectives General Specific

7. consumersinternational.org Press coverage Building a strategy 2. Messaging Audience Brief summary of position (in a sentence) Key messages

8. consumersinternational.org Press coverage Building a strategy 3. Strategy and timeframe Key dates Sharing materials, research and experience Resources

9. consumersinternational.org Press coverage Building a strategy 4. Evaluation and success criteria Column inches? Wider reaction?

10. consumersinternational.org Press coverage Case study: Journalism competition, Benin

11. consumersinternational.org Case study: Journalism competition, Benin

12. consumersinternational.org lupchurch@consint.org