1. Product/Service Management

2.  Intranet: lets employees simulateously access same information within company  Dashboard: real-time summary display  Cloud: web storage applications  SAS: enterprise-wide data integration

3.  Quality level: product quality reflects image of business  Price: pricing of products reflects prestige of product/brand  Place: where products are sold reflects on brand image

4.  Ethical ◦ Honest & open ◦ Fair pricing ◦ Environmentally friendly packaging ◦ Cause packaging  Unethical ◦ Bait & switch ◦ Embellishing labels ◦ Loss leaders

5.  technologically advanced method that allows businesses to produce products that are specialized for a very few customers

6. Product Life Cycle Introduction Growth Maturity Decline

7. Introduction: focus on consumer awareness; use advertising/promotion Growth: more competitors enter; improve existing product; increase distribution points Maturity: sales begin to slow; look for new buyers Decline: sales/profits drop

8.  Make changes to extend product’s life cycle ◦ Find new uses for product  Eliminate slow-selling products  Obtain consumer info ◦ Web site tracking ◦ Loyalty card tracking ◦ Surveys