1. being found - a quick look at traffic Page 1 Invisalign the leader in site traffic Margin increased early Q4 09 Margin has shrunk to lowest level ever…Lumineers by Cerinate gaining No other real traffic competitor (in core)

2. stacking up - competitive SEO glance Page 2 Invisalign the leader in site traffic Alexa Rank, lower is better Blog Integrated on Domain First Mover opportunity (on domain for max SEO benefit: blog.invisalign.com Google Indexed Pages All very low, good chance to dominate competition Integrated blog can help build fast

3. Search Google #1 Is Yahoo under- utilized? Facebook.com #2 traffic referring site YouTube.com #7 traffic referring site Top Referring Sites: Invisalign Page 3

4. Top Referring Sites: Lumineers Page 4 Search Odd that #1Yahoo higher than Google #2, usually inverse Deeper investigation needed, could be interesting intel Facebook.com #5 traffic referring site IdolWhite.com Appears to be affiliate/partnership of some kind Site gets ~70k/month traffic Came from nowhere June 09

5. Top Keywords: Invisalign Page 5

6. Top Keywords: Lumineers Page 6

7. Top Keyword Destinations Keyword: Invisalign Page 7

8. Top Keyword Destinations Keyword: clear braces Page 8

9. Google Insights Page 9

10. Paid Search Page 10 Invisalign PPC Covering… Competitors (Orthoclear, etc.) Brand Product Type Terms