1. ( · )

2. Word Power Unit 1 Advertising

3. Unit 1

5. Blank-filling ____________ (advertise) are an important part of life. They use lots of ____________ (persuade) and _______ (excite) images to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care). Advertisements persuasive exciting Generally commercial truth careful Question: How are these new words formed?

6. More examples: Rootderivatives/new words health interest depend use difficult week healthy interesting dependent useful difficulty weekly

7. Competition: Think more words that are created this way. Which group can win? The group that has the most words wins.

8. How to form adjective from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like persuasive language and exciting images, but they are not meant to trick us. commerce N. commercial persuade V. persuasive excite V. exciting Using suffixes

9. Noun +y +ly +ic +al +ous +ful health healthy week weekly hero heroic origin original danger dangerous help helpful Verb +ed +ing +ive amaze amazed excite exciting attract attractive Can you think of more examples?

10. Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) creative (5) fantastic (6) exciting (7) friendly (8) competitive (9) famous (10) lucky Lets learn more about suffixes.

11. SuffixMeaningExamples (adj.) -icalhaving the quality of -ablehaving the quality of -ouslike, full of -fulcharacterized by -lesswithout medical, electrical enjoyable, reasonable dangerous, adventurous joyful, mouthful cloudless, hopeless

12. Word Puzzle commercial 1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger 1 2 3 4 5 6 7 8 Hidden word Food and ________ are quite important to our human beings. h e a l t h y h e r o i c a t t r a c t i v e h e l p f u l e x c i t i n g o r i g i n a l d a n g e r o u s clothing

13. Active show Suppose you are a book seller. You want your customer to buy a new book called English Literature. How can you make your customer buy it? Make a dialogue with your partner and then have it presented. learn more about sales and marketing

14. Useful expressions: Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales target Market leader High quality Sales figures What do they mean? Can you have a guess?

15. Words-matching sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketing ( ) /

16. Practice: B Possible answers: (1) product (2) market share (3) sales figure (4) consumers (5) high quality (6) market research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing Exercise for consolidation

17. I want to buy some milk ________ from the shop. ________of milk usually go up during this time. I like Fresh milk very much because this band usually has a good________. Recent sales ________ show that it is popular among ______________. The shop also gives much ________ of 10 per cent for cash. Why dont you have a try? products Sales qualityfigures consumers discount Fill in the blanks

18. Homework 1 Memorize the words and phrases learnt in this section. 2 Make good preparations for Grammar and Usage.