1. © Dr Kelvyn Youngman, May 20121 Two Diagonals – The Change Matrix Here we have the change matrix of the two principals of The Goal; Jonah and Alex Dissatisfaction With the Solution Positive Consequence Jonah Negative Consequence Solution Problem Satisfaction With the Problem To Change Not To Change Dissatisfaction With the Solution Positive ConsequenceNegative Consequence Solution Problem Satisfaction With the Problem Alex

2. © Dr Kelvyn Youngman, May 20122 Let’s look at Jonah first, and in particular his satisfaction with the problem – and clearly its not even his problem it is Alex’s Dissatisfaction With the Solution Positive Consequence Jonah Negative Consequence Solution ProblemNo Emotion To Change Not To Change Dissatisfaction With the Solution Positive ConsequenceNegative Consequence Solution Problem Satisfaction With the Problem Alex Two Diagonals – The Change Matrix

3. © Dr Kelvyn Youngman, May 20123 Jonah might have empathised with Alex but the problem belongs to Alex, Jonah has almost an “indifference” Dissatisfaction With the Solution Positive Consequence Jonah Negative Consequence Solution ProblemNo Emotion To Change Not To Change Dissatisfaction With the Solution Positive ConsequenceNegative Consequence Solution Problem Satisfaction With the Problem Alex Two Diagonals – The Change Matrix

4. © Dr Kelvyn Youngman, May 20124 Also Jonah is indifferent with the solution, that is once again Alex’s issue not Jonah’s No Emotion Positive Consequence Jonah Negative Consequence Solution ProblemNo Emotion To Change Not To Change Dissatisfaction With the Solution Positive ConsequenceNegative Consequence Solution Problem Satisfaction With the Problem Alex Two Diagonals – The Change Matrix

5. © Dr Kelvyn Youngman, May 20125 What Jonah brings to the table is technical knowledge of the problem … No Emotion Positive Consequence Jonah Negative Consequence Solution Technical KnowledgeNo Emotion To Change Not To Change Dissatisfaction With the Solution Positive ConsequenceNegative Consequence Solution Problem Satisfaction With the Problem Alex Two Diagonals – The Change Matrix

6. © Dr Kelvyn Youngman, May 20126 … and likewise technical knowledge of the solution No Emotion Positive Consequence Jonah Negative Consequence Technical Knowledge No Emotion To Change Not To Change Dissatisfaction With the Solution Positive ConsequenceNegative Consequence Solution Problem Satisfaction With the Problem Alex Two Diagonals – The Change Matrix

7. © Dr Kelvyn Youngman, May 20127 And this is the diagonal that we take to the cloud, it is about the technicality and mechanics of the issues No Emotion Positive ConsequenceNegative Consequence Technical Knowledge No Emotion To Change Not To Change Dissatisfaction With the Solution Positive ConsequenceNegative Consequence Solution Problem Satisfaction With the Problem AlexJonah Two Diagonals – The Change Matrix

8. © Dr Kelvyn Youngman, May 20128 What about Alex then? No Emotion Positive ConsequenceNegative Consequence Technical Knowledge No Emotion To Change Not To Change Dissatisfaction With the Solution Positive ConsequenceNegative Consequence Solution Problem Satisfaction With the Problem AlexJonah Two Diagonals – The Change Matrix

9. © Dr Kelvyn Youngman, May 20129 Well Alex has no knowledge of the problem what-so-ever, Jonah is moving salt-shakers around to try and explain it to him No Emotion Positive ConsequenceNegative Consequence Technical Knowledge No Emotion To Change Not To Change Dissatisfaction With the Solution Positive ConsequenceNegative Consequence Solution No Knowledge Satisfaction With the Problem AlexJonah Two Diagonals – The Change Matrix

10. © Dr Kelvyn Youngman, May 201210 Equally Alex has no knowledge of the solution No Emotion Positive ConsequenceNegative Consequence Technical Knowledge No Emotion To Change Not To Change Dissatisfaction With the Solution Positive ConsequenceNegative Consequence No Knowledge Satisfaction With the Problem AlexJonah Two Diagonals – The Change Matrix

11. © Dr Kelvyn Youngman, May 201211 What Alex does have is very low satisfaction with the problem! No Emotion Positive ConsequenceNegative Consequence Technical Knowledge No Emotion To Change Not To Change Dissatisfaction With the Solution Positive ConsequenceNegative Consequence No Knowledge Very Low Satisfaction AlexJonah Two Diagonals – The Change Matrix

12. © Dr Kelvyn Youngman, May 201212 And consequently very low dissatisfaction with the solution No Emotion Positive ConsequenceNegative Consequence Technical Knowledge No Emotion To Change Not To Change Very Low Dissatisfaction Positive ConsequenceNegative Consequence No Knowledge Very Low Satisfaction AlexJonah Two Diagonals – The Change Matrix

13. © Dr Kelvyn Youngman, May 201213 He is “primed” and ready to move No Emotion Positive ConsequenceNegative Consequence Technical Knowledge No Emotion To Change Not To Change Very Low Dissatisfaction Positive ConsequenceNegative Consequence No Knowledge Very Low Satisfaction AlexJonah Two Diagonals – The Change Matrix

14. © Dr Kelvyn Youngman, May 201214 No Emotion Positive ConsequenceNegative Consequence Technical Knowledge No Emotion To Change Not To Change Very Low Dissatisfaction Positive ConsequenceNegative Consequence No Knowledge Very Low Satisfaction Alex And this is the diagonal that we take to the cloud, it is about attitudes of being to the issues Jonah Two Diagonals – The Change Matrix

15. © Dr Kelvyn Youngman, May 201215 No Emotion Positive ConsequenceNegative Consequence Technical Knowledge No Emotion To Change Not To Change Very Low Dissatisfaction Positive ConsequenceNegative Consequence No Knowledge Very Low Satisfaction Alex Looking at it another way the two matrices slip over each other and merge into one Jonah Two Diagonals – The Change Matrix

16. © Dr Kelvyn Youngman, May 201216 No Emotion Positive ConsequenceNegative Consequence Technical Knowledge No Emotion To Change Not To Change Very Low Dissatisfaction Positive ConsequenceNegative Consequence No Knowledge Very Low Satisfaction Alex We can’t take “no emotion” and we can’t take “no knowledge” to the cloud because there is nothing there to take Jonah Two Diagonals – The Change Matrix

17. © Dr Kelvyn Youngman, May 201217 No Emotion Positive ConsequenceNegative Consequence Technical Knowledge No Emotion To Change Not To Change Very Low Dissatisfaction Positive ConsequenceNegative Consequence No Knowledge Very Low Satisfaction Alex We know how the single matrix works for a systemic cloud and now we know why it works as well Jonah Two Diagonals – The Change Matrix