1. IEEE Kansai Section Membership Development Strategy & Plan Takeshi Ogura Professor Kansai Section togura@se.ritsumei.ac.jp photo

2. IEEE MD Strategy Section Situation Section MD Plan Topics

3. IEEE MD Strategy

4. IEEE MD Support & Evolution 20052006200720082009 365,500 members BMS transition ‘Great Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,000 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation Kansai Section

7. Kansai Section Total Members Since Year 2000 Formation Date: 14 November 1998

8. IEEE Kansai Section Membership 31 December 2011

9. SWOT – Section’s Member Growth Program Strengths The second most members in Japan The large number of industry and university Easy to communicate between university and industry Weaknesses Every year many transfer times to other section Opportunities The possibility of more contact with the outside section Wide community for young members Threats Economic stagnation in Japan

10. Section MD Plan

11. Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Calendar Year Concludes Year-end membership statistics determined Active-Status Terminator Past-due members placed into arrears Timing is Everything – Know the Membership Calendar

12. Constituencies Technical Development Professional Development Community Development Cost Savings / Discounts Existing Members Prospective Members Differentiate Audiences – Different Expectations … their needs change throughout a career … they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

13. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Kansai Section Exchange meeting after IEEE student branch English presentation competition Renew notification by e-mail (in Japanese) Biannual MDC/SAC joint workshop IEEE student branch English presentation competition Commemorative medal investiture for new senior member Event Participation Volunteer Recruitment Student Branch Vitality Member Retention Opportunities for Engaging Existing Members

14. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Kansai Section Exchange meeting after IEEE student branch English presentation competition Renew notification by e-mail (in Japanese) IEEE student branch English presentation competition Commemorative medal investiture for new senior member Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

15. Membership Development Plan Engagement Venues & Frequency 1Q (Jan – Mar) 2Q (Apr – Jun) 3Q (Jul – Sep) 4Q (Oct – Dec) Communications Exchange meeting after IEEE student branch English presentation competition ○ Renew notification by e-mail (in Japanese) ○○ Tactic C Events MDC/SAC joint workshop ○○ IEEE student branch English presentation competition ○ Recognition Commemorative medal investiture for new senior member ○

16. Status Update Engagement Venues & Frequency Goals & Progress Communications Exchange meeting after IEEE student branch English presentation competition It is scheduled to be held in October. Renew notification by e-mail (in Japanese) It is scheduled to be sent in January and Jun. Tactic C Events MDC/SAC joint workshop 1st MDC/SAC joint meeting was completed (2012.04.26). IEEE student branch English presentation competition It is scheduled to be held in October. Recognition Commemorative medal investiture for new senior member It is scheduled to be held in February.

17. Section’s Membership Situation –The number of member is rising every year. –Academia and industry members are 60.39% and 39.60%, respectively. –Higher grade member and student grade member are 91.50% and 61.80%, respectively. Section MD Plan –Biannual MDC/SAC joint workshop –Renew notification e-mail –IEEE student branch English presentation competition –Commemorative medal investiture for new senior member In Summary…