1. IEEE South Australia Membership Development Strategy & Plan South Australia Section photo

2. IEEE MD Strategy Section Situation Section MD Plan Topics

3. IEEE MD Strategy

4. IEEE MD Support & Evolution 20052006200720082009 365,500 members BMS transition ‘Great Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,000 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation South Australia Section

7. South Australia Section Total Members Since Year 2000 Formation Date: 23 August 1985

8. IEEE South Australia Section Membership 31 December 2011

9. SWOT – Section’s Member Growth Program Strengths small membership most members know each other A core of dedicated volunteers willing to contribute to SA section SA section known for supporting student through student subject prize, conference travelling subsidy Annual Distinguished Lecture Dinner heavily discounted tickets for student and GOLD Joint Technical program with Engineers Australia and IET Weaknesses Limited membership growth due to limited population of South Australia membership geographically concentrated around 3 universities Lack of young volunteers. Significant interstate mobility of graduate student Significant number of overseas undergraduate student Significant number of military engineers rotating with posting cycle Opportunities Low number of undergraduate student membership Increase joint activities between GOLD and student branches Number of military engineers needs educating about IEEE and membership benefits Significant number of military engineers rotating with posting cycle Threats Widely available access to IEEE publications through University or employment Limited membership growth due to limited population of South Australia Volunteering for IEEE not recognized as worth pursuing Significant increase pressure to spend more time on job related commitments Weak employment prospects

10. Section MD Plan

11. Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Calendar Year Concludes Year-end membership statistics determined Active-Status Terminator Past-due members placed into arrears Timing is Everything – Know the Membership Calendar

12. Constituencies Technical Development Professional Development Community Development Cost Savings / Discounts Existing Members Prospective Members Differentiate Audiences – Different Expectations … their needs change throughout a career … they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

13. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Section Inviting members to participate as volunteers Networking opportunity for young members Technical chapter talks with preamble on IEEE membership benefits Talks about IEEE membership benefits and SA section Every 2 month E- notice Distinguished Lecture Dinner Organizing joint events GOLD/Student branch Supporting new chapter/affinity group formation Recognizing chapter and affinity group achievements Recognizing distinguished volunteers (regional section level by awards Recognizing young and student volunteers Formation of chapters and affinity group Event Participation Volunteer Recruitment Student Branch Vitality Member Retention Opportunities for Engaging Existing Members

14. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Advertising high profile events to wider engineering and non- engineering audience High profile technical speaker Explaining the benefits of global IEEE and local Section activities Distinguished Lecture Dinner (DLD) Advertising membership of IEEE during technical talks Talks about IEEE membership benefits and SA section Increase the number of non-IEEE members attending DLD Rising the technical excellence profile of IEEE Engagement non- members in chapter activities Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

15. Section’s Membership Situation –small membership limited growth potential due to demography –Low number of undergraduate members –Significant mobility of graduate members and defense personnel Section MD Plan –Present benefits of IEEE membership during technical talks and during special talk about IEEE –Invite members to volunteering positions –Recognize active volunteers –Joint GOLD/ students talks In Summary…