1. Objective: Take a business and create a P.R. plan on how to improve the company and ultimately help them double their annual sales. *See Remaining Slides for Details Public Relation Skills Greg Treuhaft

2. G REG T REUHAFT

3. W HAT IS N IELSENS ? Started in SLC by Steve Nielsen in 1981 “Dubbed the smoothest stuff around” Menu offers frozen custards, grinders and burgers Opened in Rexburg April 2011

4. S TRENGTHS & W EAKNESSES Stick chart

5. O PPORTUNITIES AND THREATS

6. T ARGET A UDIENCE Primary Audience: BYU Idaho Students Single, Married Secondary Audience: Local families Young families with children High School Students Senior Couples Potential Audience: Visitors from out of town

7. O BJECTIVES Improve Advertising (Initiate September 2011 Ads, Local Paper, Scroll Increase Social Media (Initiate September 2011) Facebook Twitter Draw Traffic and awareness by completing Calendar of events

8. S TRATEGY AND TACTICS Primary Audience-BYUI Students Strategy Facebook Twitter Create Rexburg Website Secondary Audience- Local Families Strategy Deals/Savings Buy a custard get one free Advertisements in Standard Journal Potential Audience-Visitors from out of town Strategy Visibility Billboards, Advertisements in coupons and gas stations

10. B UDGET Posters: $150 /month Flyers: $150 /month Newspapers Advertisements: $520 /month Survey: $200 /month Website $4 /month Google ads: $10 /month Total: $1034/month